News Topics
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February 7, 2024
The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running
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February 7, 2024
100 Highest-Paid Athletes in the World
Sportico recently released its list of the world’s 100 Highest-Paid Athletes in 2023, with Cristiano Ronaldo leading the way with $275 million in earnings. Two other footballers joined him in the top five, Lionel Messi ($130 million) and Kylian Mbappé ($125 million), as well as Spanish golfer John Rahm ($203...
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February 6, 2024
Train Fitness: Powering Your Workout With AI
Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...
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February 6, 2024
Kenyan runner gets four-year ban for sending doppelgänger to take drug test
The former indoor 600m world record holder, Michael Saruni of Kenya, was handed a four-year ban on Feb. 1, by the Anti-Doping Association of Kenya (ADAK) for sending a friend to impersonate him during a drug test at the 2022 Kenyan Trials for the 2022 World Championships. According to the ADAK...
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February 5, 2024
Cyclist sues Shimano and Trek for $2 million after brake lever “impaled” foot-long wound in thigh
A cyclist in the United States is suing Trek and Shimano for $2 million in damages after he was left with a foot-long gash and "permanent numbness" in his thigh after he was allegedly "impaled" by a brake lever as he lost balance trying to avoid a crash. Timothy Lynch brought...
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February 5, 2024
New Balance kicks off resale program
An athletic footwear giant is the latest entrant into the booming resale market. New Balance is launching its new resale program, “Reconsidered,” on Monday, Feb. 5, 2024. Through a dedicated section of the New Balance website, customers can view and shop for pre-owned shoes, including consumer returns and cosmetically imperfect...
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February 3, 2024
Will the U.S. Have Three Men in the Olympic Marathon?
The U.S. Olympic Marathon Trials are usually straightforward—the top three women and men finishers constitute the U.S. team for that summer’s Olympic Marathon. By now, you’ve probably heard that wasn’t the case on the men’s side at the 2024 Trials, held on February 3 in Orlando, Florida. Only two U.S....
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February 3, 2024
Fiona O’Keeffe sets record, wins Olympic trials in her marathon debut
O'Keeffe turned in a stunning and blistering performance at the U.S. Olympic marathon trials in Orlando, crossing the finish line in 2:22:10 to not only win her marathon debut but break the event record. She finished nearly 32 seconds ahead of runner-up Emily Sisson, effectively pulverizing a deep and talented...
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February 1, 2024
Salomon Owner Amer Sports Raises $1.37 Billion in U.S. IPO
Amer Sports, Inc. raised $1.37 billion its U.S. initial public offering (IPO), a total that fell short of its projected $1.8 billion. The Finnish company, which owns the Salomon, Arc’Teryx, Wilson, Peak Performance and Atomic brands, sold 105 million ordinary shares for $13 each. The company previously anticipated offering 100 million ordinary...
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February 1, 2024
Lululemon Reveals First Men’s Shoes, Including Its Debut Casual Lifestyle Sneaker
Lululemon has officially revealed its first footwear range for men, consisting of three different silhouettes that will be released this spring. Lululemon’s first men’s style to be released this year is its first casual sneaker called the Cityverse, which will be available starting on Feb. 13. Two additional running models, the Beyondfeel...
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