News Topics
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November 4, 2024
Peloton targets millennial men with first part of multiphase campaign
Peloton on Nov. 1 announced the launch of a new multi-phase campaign — its first from agency Special London — entitled “Find your push. Find your power,” Marketing Drive
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November 2, 2024
Yamaha ending US e-bike sales
CYPRESS, Calif. (BRAIN) — Yamaha will stop wholesaling e-bikes in the U.S. market at the end of the year, the company told BRAIN on Friday. The company’s U.S. manager emphasized that Yamaha will continue to support retailers and end users with warranty service and parts “for years to come.” Bicycle...
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November 1, 2024
ZIPP Owns The Wheel Count of Kona 2024
It’s that fun time of year again when we get to count up the results of the Kona count, share the data, and put our opinions next to it. Once again, Zipp owns the most significant piece of the wheel count pie. And they did it with very little help...
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November 1, 2024
Ōura Acquires Sparta Science
Ōura, the parent company of the Oura Ring fitness wearable, has acquired Sparta Science, a performance analytics company. Sparta’s Trinsic software translates movement data into health insights, including strength, injury risk, and recovery status. By integrating the technology, Oura expects the insights will add a further level of support for...
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October 31, 2024
Peloton Earnings Beat Expectations As It Still Loses Subscribers
Peloton reported it has 6.2 million members, a 3% drop from the previous quarter. The connected fitness company reported revenue for fiscal first-quarter 2025 of $586 million Thursday, lower than the previous quarter ($643.6 million) and the year-ago period ($595.5 million). Front Office Sports
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October 30, 2024
Generational differences influence views on fitness, study finds
Generational differences can influence views on fitness, as evidenced by results of a new survey conducted by garagegymreviews.com among 2,000 Americans over the age of 18. The younger generations tend to exercise to boost their mental health, as 73% of Millennials (Generation Y) and 70% of Generation Z say they exercise...
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October 30, 2024
REI now a Canyon authorized service partner
Canyon Bicycles is expanding its service partner network by adding 28 REI Co-op locations. The consumer-direct brand's network already includes 66 independent bike shops in the U.S. and scores of independent service partners in Europe. All service, including frame warranty and crash replacements, will be fulfilled at Southern California, Denver, and...
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October 30, 2024
Garmin Ltd. Ups Guidance on Strong Double-Digit Q3 Growth in Fitness, Outdoor and Marine
Garmin Ltd. posted consolidated revenue of $1.59 billion for the third quarter ended September 28, a 24 percent increase compared to the prior-year third quarter. Revenue from the Fitness segment increased 31 percent to $463.9 million in the third quarter with growth across all categories led by strong demand for...
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October 30, 2024
Online Sports Coaching Platforms Market to Grow by $1.24B
Athlete involvement and AI are set to propel the global online sports coaching platform market size to grow by $1.24 billion from 2024 to 2028, according to a new report from Technavio. Athleteh News
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October 29, 2024
Brooks Reaches $1B Sales Milestone in First 9 Months of Year
Following a record Q2, Brooks Running continued its winning streak in its most recent quarter. In the third quarter of 2024, the Seattle-based performance running brand reported that it surpassed $1 billion in global revenue year to date through September, marking the first time the company has hit the major milestone prior...
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