News Topics
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November 11, 2024
Can Peloton Conquer Men’s Activewear?
Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech News
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November 10, 2024
Vuori Valued at $5.5 Billion in New Round of Investment
Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400...
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November 8, 2024
Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend
Blood Flow Restriction (BFR) training has become widely used in physical therapy contexts since it can help people regain their strength while rehabbing from an injury. Athletes also incorporate the technique in-season, when it can be dangerous to lift too heavy. To democratize access to BFR training, SmartTools has invested heavily in...
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November 7, 2024
Wolverine Worldwide CEO Says Merrell and Saucony Sales ‘Outpaced Forecast’ in Q3
Shares for Wolverine Worldwide were up over 9 percent in pre-market trading on Thursday following continued signs that the company’s turnaround strategy is taking hold. Footwear News
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November 6, 2024
Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?
Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear News
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November 6, 2024
Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App
Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that's challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes
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November 5, 2024
U.S. running tourism company using disguised Russian plane for Antarctic race
Canadian Running has learned that Runbuk, the U.S.-based running tourism company that recently took over the World Marathon Challenge, is using Canadian and American-sanctioned Russian aircraft to transport participants from Cape Town to its race. Running Magazine
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November 5, 2024
Researchers Weigh in on the Physical and Mental Effects of Backyard Ultras
Lewis is down to fourth in the rankings after three Belgians notched 110 laps to win the Backyard Ultra World Team Championships, which featured teams from 61 countries. Outside
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November 4, 2024
The Pro’s Closet returns under new ownership
The Pro’s Closet (TPC) is set to return under new ownership with Elshair Companies having acquired the TPC brand and its intellectual property. Elshair Companies is a private investment firm with more than 20 years of e-commerce expertise in founding, acquiring... BikeBiz
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November 4, 2024
Running influencer enrages participants at New York City Marathon
Running influencer Matt Choi, 29, of Austin, Texas, ran the Sunday’s New York City Marathon, finishing in 2:57:15. But his participation drew some negative reactions from other runners and supporters, who took to Reddit to complain about the fact that he was accompanied by someone riding an ebike. Running Magazine
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