News Topics
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September 18, 2020
Wattie inks deal with California Triathlon as official apparel partner
California Triathlon has partnered with Wattie Ink, makers of endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Wattie Ink will supply the official California Triathlon race suits and custom branded triathlon apparel through the end of 2022. The deal...
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September 17, 2020
AI-powered weight training startup Tonal raises $110 million amid home workout boom
AI gym equipment startup Tonal nabbed a $110 million round from new and existing investors. Tonal’s $2,995 equipment, which attaches to any wall with two studs, lets bodybuilders lift up to 200 pounds in one-pound increments. Adjustable arms and 17 different sensors support over 170 leg, arm, shoulder, back, core, and chest workouts....
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September 17, 2020
Former track and field boss gets two years in prison
Former track federation president Lamine Diack was sentenced Wednesday to two years in prison for corruption during his nearly 16-year tenure at the IAAF, most notably a scheme that allowed Russian athletes who paid millions in hush money to keep competing when they should have been suspended for doping. Read more on...
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September 16, 2020
London Marathon to cut prize fund by nearly half for next month’s race.
The London Marathon is to cut its prize fund for next month’s race by nearly half because of the financial hit from the Covid-19 pandemic. Last year organizers awarded $313,000 in prize money to elite athletes, with another $850,000 up for grabs in time bonuses. However, for the first time there will be a...
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September 16, 2020
Zwift lands whopping $450 million in funding ked by KKR.
Zwift, a 350-person, Long Beach, California-based online fitness platform that immerses cyclists and runners in 3D-generated worlds, just raised a hefty $450 million in funding led by the investment firm KKR in exchange for a minority stake in its business. Zwift has now raised $620 million altogether and is valued at north...
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September 15, 2020
Sea Otter Play virtual event opens Thursday with 250+ brands
Sea Otter Play, a virtual event for consumers, will have more than 100 participating companies representing 250 brands, offering chances to interact with brands, visit virtual expo booths, win product prizes, and watch the world premiere of the new Ritual MTB film, among other features. Sea Otter Play also includes...
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September 15, 2020
USA Swimming has announced the formation of two new committees focussed on providing strategic guidance with regard to equity, diversity, and inclusion.
The first group, the Black Leadership in Aquatics Coalition (Team BLAC), is comprised of a group of past and present US national team swimmers, while the second group, called the DEI Council will consist of members of the US swimming community. Find out more about the committees on SwimSwam.
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September 15, 2020
Tour de France peloton gets all-clear from second rest-day COVID checks
The Tour de France peloton riders and staff on the race were tested for coronavirus Sunday night through Monday, and got its second collective “all-clear” approval. The first batch had revealed four staffers and race boss Christian Prudhomme positive for COVID-19, but Prudhomme has returned to the Tour on Tuesday,...
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September 14, 2020
PepsiCo to launch drink to aid sleep as consumers struggle with stress
Pepsi employees came up with an idea for a beverage to help consumers de-stress and relax before bed as part of an internal competition started last year. Driftwell is an enhanced water drink that contains 200 miligrams of L-theanine and 10% of the daily value of magnesium. Read more on...
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September 14, 2020
Fitbit Receives Regulatory Clearance For ECG App To Identify Atrial Fibrillation (AFib)
Fitbit has received 510(k) clearance from the U.S. Food and Drug Administration, as well as Conformité Européenne marking in the European Union, for its electrocardiogram (ECG) app to assess heart rhythm for atrial fibrillation, a condition that affects more than 33.5 million people globally. The Fitbit ECG App will be...