News Topics
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June 6, 2024
Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots
Hyperice has released its long-awaited Normatec Elite, a wireless version of the brand’s famous recovery boots that are portable enough to be carried in a tote bag. The product is free of hoses and separate control units; instead, the controls are located on the outer thigh of the boot. Normatec Elite...
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June 6, 2024
15-year-old Ontario runner completes 100-mile race
Completing a 100-mile race is an accomplishment for any runner, but Ronnie Bondy stood out from the other athletes at the First Annual weULTRA Run (FAwR) in southwestern Ontario’s Essex County last weekend—Ronnie, from Belle River, Ont., is only 15. The Grade 9 student ran with his father, Brian Bondy (an accomplished ultra-distance athlete...
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June 6, 2024
Moderate caffeine boosts performance in cycling time trial, analysis asserts
The new research was published yesterday in the Journal of the International Society of Sports Nutrition. It was the work of a group of researchers associated with universities and institutes in China and Australia. There is renewed interest in ergogenic sports aids in the runup to the Paris Olympic games. Caffeine is...
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June 5, 2024
Study Finds Potential Downside to Vigorous Exercise We Didn’t Know About
While there is strong evidence to suggest that moderate physical activity among healthy individuals can favor the immune system in the long run, what happens to the immune system directly following vigorous exercise is controversial. There is little reliable evidence that supports the claim that intense exercise heightens the risk of opportunistic infections, although a...
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June 5, 2024
HOKA is Reimagining the NIL Relationship for Some of America’s Best Amateur Athletes
HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality for NIL that goes beyond one-and-done deals. Instead, it opens doors for future opportunities and maintains relationships with athletes for years to ensure their success. In December 2023, the company took a major step toward fulfilling...
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June 5, 2024
Echelon Fitness Acquires Advanced Recovery Company ThriveX
Echelon, the maker of at-home exercise equipment for the global fitness, wellness and sports market, acquired ThriveX, the manufacturer of recovery products, including cold immersion systems, smart hybrid saunas and compression boots. “In 2017, Echelon Fitness was founded to address an unmet, rising market need—smart fitness, available across all price points, to consumers...
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June 5, 2024
Two Three Bird acquires Project 529
Two Three Bird operates several insurance brands operating globally, including Sundays Insurance, Velosure, Direct Line Cycling Insurance, Wiggle Cycle Insurance, and Bicycle Network Insurance. It plans to bundle Project 529 with Sundays Bicycle Insurance and its Hubtiger workshop and bike rental management software. "Project 529 has become a powerful ally for cyclists,...
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June 4, 2024
Investigation: Lab Tests Confirm Spring Energy Misrepresents Carbs and Calories, 7 Other Brands Have Accurate Labels
Spring Energy’s Awesome Sauce gel was a product that seemed too good to be true. A staple in many ultrarunners’ nutrition plans, it promised to deliver high carbohydrates and calories in a small package of easy-to-digest applesauce-like gel. The 180-calorie gel offered nearly double that of its competition with 45 grams...
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June 4, 2024
Boston Marathon qualifying standards to remain the same for 2025 and 2026
The Boston Athletic Association (B.A.A.) announced that they will not raise the entry standards for the 2025 and 2026 Boston Marathons. According to the B.A.A., the qualifying standards across all age brackets will remain the same as they were for the 2024 Boston Marathon. However, achieving a qualifying standard does not...
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June 4, 2024
Netflix ‘Tour de France: Unchained’ season 2 review: A certified step up
After a successful pilot season, Netflix’s docuseries ‘Tour de France: Unchained’ has returned for a second season. The sophomore season will be released internationally on Tuesday 11th June at 8am BST and will feature eight episodes of around 45 minutes in length. As before, the series touches on an array...
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