News Topics
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February 17, 2021
For Fun: Peloton gets an ‘SNL’ ad with instructors who mercilessly neg you
Saturday Night Live knows that Peloton's inspirational instructors aren't for everyone. That's the inspiration for Pelotaunt. Mashable
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February 17, 2021
Do you even Zwift? The indoor cycling platform is having a moment.
The COVID pandemic gave the company a massive tailwind as consumers sought home-based fitness alternatives. This let to a monster $450 million funding round in September 2020, in which both Amazon and Specialized Bicycles participated. Forbes
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February 16, 2021
Brooks Has a Top 10 Selling Sneaker for the First Time and Bests Nike as the No. 1 Women’s Running Shoe Brand
The list of top-selling sneakers for January featured plenty of Nike and Jordan Brand, which is typical. However, Brooks entered the top 10 for the first time ever. Footwear News
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February 16, 2021
Run Specialty’s Sprint To Omnichannel
Run specialty has finally embraced online retailing due to COVID-19 to support a strong sales recovery in the second half of 2020, according to the latest survey from the Running Industry Association (RIA). SGB Online
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February 16, 2021
2020 Prize Money Lists Show Massive—And Expected—Drops in Pro Payouts
For 2020, the prize money list was publicized last week and the message is clear: with almost no races last year, pros struggled to earn any prize money at all. triathlete
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February 16, 2021
POC launches “world’s first self-powered cycling helmet” with integrated lighting
The Omne Eternal, a “self-powered cycling helmet,” integrates solar technology into the shell that charges via ambient light to power a rear light. The helmet uses Powerfoyle, a “light-harvesting material” that, like other solar cells, can convert any light source into electrical energy. Bike Radar
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February 16, 2021
Garmin launches Enduro smartwatch focused on trail running as activity grows 70% during lockdown
The watch’s chief feature is its incredibly long battery life: using solar charging built-in to its screen, the Enduro can last up to 65 days, and can even last even longer. With the GPS and other features switched off, it has last as long as 300 days. Independent
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February 16, 2021
Adidas is selling Reebok after defending the $3.8 billion purchase for years
Adidas acquired Reebok in 2006 for roughly $3.8 billion in an attempt to better compete with Nike, but the brand has posted disappointing sales figures in recent years. Adidas said Tuesday that it has begun a formal process to divest from Reebok, pivoting to focus on its core brand. Business...
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February 15, 2021
The CEO of IRONMAN Speaks to its Customers
CEO of IRONMAN Group Andrew Messick presented was an update on what customers can expect over the 2021 season on YouTube. Within the roughly five minute presentation, Messick admitted that, “many” of its races, “will be moved to later in the year.” Messick noted that Ironman Africa, Cape Epic, and...
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February 15, 2021
Bicycle maker Dorel ends take-private deal with Cerberus Capital
Canadian bicycle maker Dorel Industries Inc has terminated its deal weeks after the private equity firm sweetened its bid for the company. Cerberus this month raised the deal value to about C$16 a share from C$14.50 a share after talks with shareholders, a day after which two Dorel shareholders rejected...
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