April 22, 2021

IOC makes biggest esports statement yet with launch of Olympic Virtual Series

Five sports - baseball, cycling, rowing, sailing and motorsport - have signed-up for the mass participation initiative which will begin on May 13 ahead of the rearranged Tokyo 2020 Olympics. According to the IOC, the OVS will "mobilise virtual sport, esports and gaming enthusiasts all around the world in order...

April 21, 2021

Proposed Class Action Lawsuit Filed Against Peloton Over the Peloton Tread+

On Tuesday, a proposed class action lawsuit was filed against Peloton regarding safety issues with the Peloton Tread+. In the complaint, they allege that Peloton has marketed the Tread+ as being appropriate for families. The filing then goes on to allege that the Peloton Tread+ has unique design flaws, making...

April 21, 2021

Ice for Sore Muscles? Think Again.

Icing muscles after strenuous exercise is not just ineffective, it could be counterproductive, a new study in mice suggests. New York Times (paywall)

April 21, 2021

Nike names new assistant coach in Portland, Oregon

Sonia O'Sullivan will join former assistant coach of the Nike Oregon Project Pete Julian as the group prepares for the Olympics. She will be moving from her home in Melbourne, Australia, to the U.S. to join Julian, who is the former assistant coach to Alberto Salazar at the now-disbanded Nike Oregon Project....

April 21, 2021

Fitness Giant Xponential Planning to Go Public After Acquiring Rumble

Xponential Fitness is in talks to go public — again. The owner of several boutique fitness brands is circling the idea of an IPO for the second time after acquiring Rumble Boxing for $300 million last month. The company put talks of going public on the backburner when COVID-19 first hit. Justin...

April 21, 2021

Fitbit co-founder: Future for fitness is well beyond the wrist

Exclusive from CNET: CTO Eric Friedman talks with CNET about the company's first wearable under the Google umbrella. A Fitbit used to be a little gadget to count your steps. Those days are long gone: Fitbits are now continuous heart and sleep monitors, with aspirations that go even deeper. Now owned...

April 21, 2021

Tokyo 2020 set to postpone decision on fans to June amid spike in COVID-19 cases

Tokyo 2020 President Seiko Hashimoto has conceded a decision on whether Japanese fans can attend the rescheduled Olympic and Paralympic Games might not be made until June amid a spike in COVID-19 cases in the host country. Fans from overseas have already been banned. Inside the Games

April 20, 2021

Under Armour Scales Back Global HQ Plans as Pandemic Reshapes Work

Under Armour is downsizing its future headquarters in its home city of Baltimore. The sportswear giant has announced plans to scale back its global corporate and Americas regional functions into a 50-acre site in Port Covington, which it purchased five years ago. According to Under Armour, the headquarters — expected...

April 20, 2021

Lululemon Gets Into Resale — Here’s Where It’s Piloting the Program

The Vancouver, Canada-based company announced today that it was piloting its first-ever recommerce program dubbed Like New as part of its broader commitment to sustainability unveiled in its Impact Agenda. Starting next month, customers in California and Texas will be able to take part in the trade-in program, which will expand...

April 20, 2021

The Fitness Company Whose Priority Isn’t Actually Fitness

When it comes to fitness equipment, Bala Fitness is banking on consumers judging a book by its cover. Fitness accessory company Bala Fitness focuses on style over fitness, an approach that has led to an uptick in sales since the pandemic started. Bala is headed toward $40 million in sales in...