January 29, 2024

Endurance Sportswire Executive Interview Series – Michael Bleau, CEO of EventHub

Sponsorship dollars are crucial for race organizations, offering vital funding and enhancing the event experience. Exhibitors play a key role in both bolstering financial support and enriching participant experiences through their offerings. Our latest interview is with Michael Bleau, the CEO of EventHub, a leading race expo software platform. Could...

January 29, 2024

Ironman taps Equinox president as new CEO in effort to woo more type-A executives

Ironman Group said Monday that it has hired the president of the high-end gym chain Equinox, Scott DeRue, to be its next chief executive as the endurance sports event organizer navigates a drop in race participation a decade after its peak. DeRue, who joined Equinox in 2021 to help the...

January 29, 2024

XLAB introduces the Aero Carbon Wing

Escondido, CA (Jan 29, 2024)/ENDURANCE SPORTSWIRE/ – Celebrating its 30th Anniversary, XLAB is very pleased to announce the release of the fastest rear hydration system ever, the Aero Carbon Wing. Three years of design, CFD simulations, and rigorous testing has gone into producing a system that is more than just a replacement...

January 29, 2024

BKOOL Announces Exclusive Partnership with Deutschland Tour to Bring the Prestigious Race to Virtual Cycling Enthusiasts

Madrid & Berlin, 29/1/2024 - /ENDURANCE SPORTSWIRE/ – BKOOL, the pioneering virtual cycling simulator, is thrilled to announce a groundbreaking partnership with the prestigious Deutschland Tour. This strategic collaboration marks a significant milestone for both BKOOL and the renowned German cycling event, as it brings the excitement and challenge of Deutschland...

January 29, 2024

Athletes fight — and win — over $1 million bicycle dispute

Mountain View triathlete Jimmy Dworkin puts himself through the paces. “I’ve been doing triathlons since 1995,” he said. But lately, he’s endured an unexpected obstacle course: a marathon battle over his custom bike. To compete in Spain in September, Jimmy paid a company he’d previously used, called TriBike Transport, $824...

January 29, 2024

Ascension Seton Austin Marathon and OOFOS Forge Exciting Partnership for 2024

Austin, TX – January 29, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k is thrilled to announce a dynamic partnership with OOFOS, the global leader in Active Recovery footwear, for the upcoming 2024 event. This sponsorship marks a significant milestone for both organizations, bringing together a...

January 29, 2024

Tifosi Optics Welcomes Runner Hellah Sidibe to Brand Ambassador Program

Watkinsville, GA (January 29, 2023)/ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with runner, speaker, and content creator, Hellah Sidibe. As a Tifosi athlete ambassador, Hellah will inspire the Tifosi community to live their passion and reach their goals through creative and uplifting...

January 28, 2024

How was fugitive Kaitlin Armstrong caught? She answered U.S. Marshals’ ad for a yoga instructor

One month after Kaitlin Armstrong disappeared, the U.S. Marshals were in hot pursuit of her in another area of Costa Rica. A source had suggested she might have gone to a small village on the Pacific coast. The U.S. Marshals took a ferry to reach a remote peninsula. Once there,...

January 26, 2024

Life Time releases Season 2 of “Call of a Life Time” Docuseries

Boulder, Colo., (Jan. 26, 2024) /ENDURANCE SPORTSWIRE/ - Today, Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, releases “Call of a Life Time” Season 2. The docuseries is made up of six binge-worthy episodes following the elite women and men of the 2023 Life Time Grand Prix presented...

January 26, 2024

The Davis Phinney Foundation Partners with Wahoo Fitness on The Wahooligan Tour

LOUISVILLE, COLORADO:/ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation and Wahoo Fitness are partnering for the legendary annual indoor cycling event, The Wahooligan Tour. Registration is open and the event will take place from Sunday, February 25 through Saturday, March 2, 2024. The Wahooligan Tour is a seven-day virtual cycling challenge...