News Topics
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July 12, 2024
How These Brands Are Chasing Olympic Gold in Paris and Beyond
U.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in Paris before and during the Olympics, betting that excitement for the summer games can help boost their sales. Comcast's NBCUniversal said that International Olympic Committee (IOC) sponsors spent 18 percent for the latest Olympics compared to...
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July 11, 2024
New Film Debuts About Courtney Dauwalter’s Epic ‘Triple Crown’ of Ultra-Trail Running
In 2023, Courtney Dauwalter won ultrarunning’s three most iconic races during the span of about nine weeks—Western States 100, Hardrock 100, and Ultra-Trail du Mont-Blanc—in what has become known as the “Triple Crown” of ultra-trail running. Salomon, one of her primary sponsors, has just released a new film about her...
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July 11, 2024
Why is Triathlon Gear So Expensive (or Cheap?)
Let’s be honest, there’s no point trying to win an argument that there aren’t cheaper alternatives available, but we also need context. For many, triathlon will be a sport where you swim, bike, and run almost constantly, training often and racing sparingly – in stark contrast to many other hobbies. It...
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July 11, 2024
Tour de France Behind The Scenes & Sports Tech!
The Tour de France is in full swing, and with it, a few days ago, the time trial stage. That’s always an interesting opportunity to check out which sports tech riders are using, such as bike computers, trainers, as well as things like laundry machines and fans (the swirling variety,...
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July 11, 2024
Physical Activity Declines Globally Despite Fitness Trackers’ Popularity, New Research Shows
Fitness trackers have exploded in popularity, with sales skyrocketing from $14 billion in 2017 to over $36 billion in 2020. This surge suggests a growing interest in monitoring steps, calories burned, and overall activity levels. However, new research reveals a surprising truth: despite the rise of fitness trackers, physical activity...
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July 10, 2024
Samsung becomes first tech giant to launch a smart ring
Samsung is hoping to lure fitness and health-tracking technology lovers with its newest wearable device - the Galaxy Ring. Smart rings can track health indicators such as your heart rate, sleep and menstrual cycle. Smart watches typically have more sensors than smart rings, enabling them to access and provide a...
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July 10, 2024
New Study Reveals How Women’s VO2 Max Differs from Men’s
Based on decades of research conducted almost exclusively with male subjects, many experts consider VO2 max to be the single best predictor of long-term health and longevity. A new study out of the Federal University of São Paulo in Brazil recently recruited 85 female runners and 62 sedentary women to...
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July 10, 2024
Boston Marathon champion gets seven year doping ban
Kenyan runner Lawrence Cherono won the 2019 Boston and Chicago marathons and currently owns the 12th-fastest marathon time in history, but he won’t be racing anytime soon. He was recently banned for seven years after he was caught using “fake documents” to justify failing a drug test. Chicago Tribune
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July 10, 2024
Cyclist has arm reattached after horrific crash at criterium
Medical professionals are calling it a miracle that Ryan Jastrab was able to have his arm re-attached after snagging it on a metal barricade in a criterium on Saturday. Jastrab, who is from California, crashed on the last lap that caused severe injury to his right arm, nearly severing it at...
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July 10, 2024
Sprinter Asinga sues Gatorade over ‘recovery gummies’ after ban
Surinamese sprinter Issamade Asinga sued the Gatorade Company on Wednesday, alleging his recent doping ban was the result of eating contaminated "recovery gummies" that the brand manufactured and provided. Athletics Integrity Unit (AIU) handed the 19-year-old Asinga a four-year suspension for a doping violation in May, stripping his two South American Championship...
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