News Topics
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October 21, 2021
How Hoka One One Digitized Its Product-to-Market Process
Before the pandemic, Hoka traveled to other countries to bring together global teams of designers, developers, product managers, merchandisers, marketers and salespeople to review prototypes, finalize a go-to-market strategy, and ultimately celebrate a launch. All that changed when Hoka took its major milestone meetings virtual and was able to offer...
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October 21, 2021
Hong Kong Marathon warns runners against carrying political slogans
Those who carry political slogans in this Sunday's Standard Chartered Marathon will risk getting banned from the race, its organizer warns. Runners who wear special attire or carry backpacks must undergo security check by the organizer at the security booth located at the start area. The latest statement came after the association...
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October 21, 2021
Check out this greenhouse track in Japan
A high school in Japan came up with a creative solution for dealing with their winter weather. Instead of building an indoor track, they built a greenhouse around a 330m outdoor track where their athletes can escape the cold and snow. The track was built for Asahikawa Ryukoku High School...
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October 20, 2021
New Balance Establishes Athlete Advisory Board
New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...
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October 20, 2021
Harvey Lewis Runs 354.2 Miles At Big Dog’s Backyard Ultra
After three and half days, Harvey Lewis was the last man standing. And if rules of Big Dog’s Backyard Ultra allowed him to continue, he might still be the last man running. The 45-year-old Cincinnati high school social studies teacher ran through the boundaries of human endurance this week, as...
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October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
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October 19, 2021
The Transformation of the Fitness Industry
While the pandemic drags on, club executives are trying to fully understand how fundamentally Covid-19 has transformed their industry, which generated $96.7 billion in global revenue in 2019. NYT
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October 19, 2021
World’s longest race lasts two months on one city block
It is the world’s longest certified foot race: a 4,989km run that takes participants around the same New York block 5,649 times. Thousands of people have climbed Everest — but just 49 have completed the Sri Chinmoy Self-Transcendence 3,100 Mile Race, organizers say. Runners finish more than two marathons a day for...
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October 19, 2021
Scott Morris responds to SafeSport suspension and USA CRITS departure
Former USA CRITS managing director says newspaper clipping from 15 years ago - 'something I was found not guilty of' - was the cause for his SafeSport suspension. VeloNews
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October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
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