May 2, 2024

iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach

The commercial equipment brand has long embraced its relationship with parent company iFIT, whose vast library of fitness and wellness content, including around 18,000 workouts from expert coaches, is available to stream on Freemotion’s newest cardio machines. Soon, iFIT will be launching its AI Coach, an artificial intelligence-powered digital coach that interacts...

May 2, 2024

Peloton CEO Steps Down; Company Cutting About 400 Jobs

Barry McCarthy is stepping down as Peloton’s CEO, president and Board director. Peloton Board members Karen Boone and Chris Bruzzo will serve as interim Co-CEOs; Jay Hoag will become the chairperson of Peloton’s Board of Directors. Peloton Interactive, Inc. announced that Barry McCarthy is stepping down as president, CEO and Peloton Board director and take...

May 2, 2024

Brooks Achieves Highest Quarterly Results in the Brand’s History in Q1

In the first quarter of 2024, the Seattle-based performance running brand reported a 9 percent year-over-year increase in revenue. This marks the company’s highest quarterly results in the brand’s history, Brooks said in a statement. In an interview with FN, Brooks’ new chief executive officer Dan Sheridan said that North America led...

May 2, 2024

Verge Cycling Apparel Announces Intermarché-Wanty “They Win! You Win!” Contest: Win a Limited Edition Team Kit

NEW YORK/ENDURANCE SPORTSWIRE/ – Verge, the proud custom kit supplier for UCI World Tour Team Intermarché-Wanty, is thrilled to announce the launch of the "They Win. You Win!" Contest, offering loyal fans an exclusive opportunity to win the limited-edition, one-off design worn by Intermarché-Wanty riders in the upcoming Giro d’Italia,...

May 2, 2024

XTERRA Nouvelle Aquitaine Preview: A Revamped Challenge Awaits

BEAUMONT-DU-LAC, FRANCE /ENDURANCE SPORTSWIRE/ – The highly anticipated 2024 edition of XTERRA Nouvelle Aquitaine marks the sixth stop on the XTERRA EMEA Tour, set to take place on May 4th. This year's race boasts a completely redesigned course in Beaumont-du-Lac, promising an unpredictable challenge for even the most experienced professional...

May 2, 2024

Bee-utiful Sunflower Run Names Justine Chevalier Honorary Race Starter

LAS VEGAS, NEVADA – May 2, 2024 /ENDURANCE SPORTSWIRE/ – Beyond Limits Running today announced Justine Chevalier, Site Manager of GiGi’s Playhouse Las Vegas LLC, has been named the Honorary Race Starter for the 3rd Annual Bee-utiful Sunflower Run. Justine will join 750 sunflower chasing community members on Mother’s Day...

May 2, 2024

Enabled Tracking to Provide Live GPS Tracking for May 2024 Endurance Events

Front Royal, VA /ENDURANCE SPORTSWIRE/ - Enabled Tracking, the timing and tracking division of Adventure Enablers, is excited to announce its comprehensive live GPS tracking services for a range of endurance events throughout May 2024. Whether you’re racing through rugged trails or conquering multi-day challenges, Enabled Tracking ensures safety, enhances...

May 2, 2024

Team GFNY is racing GP NYC pro race

NEW YORK CITY, May 2, 2024 /ENDURANCE SPORTSWIRE/ - The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The...

May 2, 2024

Around the Crown 10K Announces Multi-Year Partnership with Truist

Charlotte, NC /ENDURANCE SPORTSWIRE/ – Around the Crown 10K Together with Truist (ATC10K), Charlotte’s premiere 10K road running race dedicated to moving Charlotte forward and North Carolina’s largest 10K road race, announces its pivotal multi-year partnership with Truist Bank (Truist) who will serve as the event’s Presenting Sponsor through 2026....

May 1, 2024

Amer Sports sells Enve Composites to private investment firm

Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm. Amer Sports’ chief operating officer Michael Hauge Sørensen said: “Enve has gone through major changes in the past years. The brand has positive momentum, and we see that it has good potential. Enve Composites was founded in 2007...