News Topics
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December 15, 2022
Fitness app founded by best friends lands £1.9M, gets backing from British Olympic marathon runner
London-based personalised running coaching app Runna has raised £1.9 million in funding as it aims to become the top running coaching platform in the world. The investment round was led by Jon Coker, founding partner at Eka Ventures, whose has also led investments in brands such as Bloom & Wild, Interactive...
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December 15, 2022
Cycling Innovation Accelerator: Unique support for start-ups and innovators
A team of seasoned industry experts is offering their combined knowledge, expertise, and guidance – launching Cycling Innovation Accelerator (C.I.A.) – offering unique support for start-ups and innovations in the bike world, accelerating the success of strong ideas. The C.I.A. is looking for fresh founders, start-ups, ingenious minds and small...
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December 15, 2022
The world’s wildest ultra to launch in 2023
If you thought the Barkley Marathons was crazy, this new ultramarathon in Tanzania might change your mind. Launching in the summer of 2023, the Hadza 80K requires runners to only use their survival skills to sustain themselves. Canadian Running
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December 15, 2022
Bicycle Colorado is acquiring the nonprofit Colorado Cycling
To connect with the thousands of riders who participate in competitive and noncompetitive bike events in Colorado, Bicycle Colorado will be acquiring the nonprofit Colorado Cycling (formerly known as the Bicycle Racing Association of Colorado). Beginning in January 2023, the Colorado Cycling brand will be retired, and its operations will...
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December 15, 2022
Zwift Levies Ban Against Digitally Doping Rider
The race in question took place in mid-November for European and African riders trying to qualify for the UCI Cycling Esports World Championship, and after a three week investigation, rider Eddy Hoole has been banned from Zwift for six months for manipulating his data during the final climb of the...
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December 15, 2022
New Balance expanding production, adding jobs in Maine
New Balance is expanding its factory in Skowhegan and nearly doubling its workforce there. The company, which is based in Boston, said it will invest about $65 million in construction and equipment at the Skowhegan site. The planned expansion with double New Balance’s production capacity at the factory and add...
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December 14, 2022
Can an NFT generate real world bike sales?
For those of us still firmly grounded in the real world, the question (even as digital natives) is, “Does any of this positively impact our cycling business?” For Zwift, with the academy, the answer is a 100% positive “Yes”. Add to that TrainerRoad, Sufferfest, Rouvy, RGT and there’s not much...
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December 14, 2022
Spike raises $700k to help digital health apps utilize wearable data
On average, a digital health company will integrate between four to eight wearables to allow their users to connect the device they use. It’s expensive and resource-intensive to develop wearables integrations in-house; meanwhile, cross-sensor data is complex, scattered, and making data usable requires data engineering headcount and domain-specific know-how. Vator...
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December 13, 2022
Adidas, Paris Hilton and More Celebrities Sued Over ‘Misleading’ Bored Ape NFT Promotions
Adidas and a slew of celebrities, including Paris Hilton, Stephen Curry and Serena Williams, have been named in a class action lawsuit over their promotion of digital currencies and NFTs from Yuga Labs, including its flagship NFT collection Bored Ape Yacht Club (BAYC). With regard to Adidas, the suit claims that...
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December 13, 2022
Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...
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