April 30, 2025

AE Texas to Power Houston Running Company Events, Launches Community-Focused Partnership

Houston, TX (April 30, 2025) /ENDURANCE SPORTSWIRE/ — AE Texas, a retail energy provider, has partnered with Houston Running Company (HRC), one of Texas’s leading race organizers. This collaboration will officially power all HRC events while launching community-focused initiatives. The partnership represents more than just an energy connection—it’s a shared commitment...

April 30, 2025

Unbridled Women Go a Little Wild in Parklands

Louisville, KY (April 29, 2025) /ENDURANCE SPORTSWIRE/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Saturday, June 14, 2025. The 6-hour event will be staged out of the Woodland Pavilion in Broad Run Park. Participants will race in teams of 2 or 3,...

April 30, 2025

GFNY announces global partnership with Alé as official apparel supplier

NEW YORK CITY (April 30, 2025) /ENDURANCE SPORTSWIRE/ – GFNY Global Endurance Sports Series, is proud to announce a new strategic partnership with Alé, a leading Italian brand in technical cycling apparel. Beginning in May 2025, Alé will be the official race jersey supplier for more than 30 GFNY events...

April 30, 2025

World-Class Line-Up Builds for The Championship 2025 as New Contenders Confirmed

/ENDURANCE SPORTSWIRE/ - As the countdown to The Championship on 18 May 2025 continues, Challenge Family has announced a series of exciting new additions to the world-class start list for its flagship event. Fresh off his second-place finish at Challenge Mogán Gran Canaria, Olympic medallist Jonathan Brownlee (GBR) has confirmed...

April 30, 2025

Under 23? Go Free

London, UK (April 30, 2025) /ENDURANCE SPORTSWIRE/ - Ultra X, the global trail running series committed to making endurance events more inclusive and accessible, has announced a landmark initiative: with immediate effect, all UK events will be free to enter for participants under the age of 23. This new policy...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /ENDURANCE SPORTSWIRE/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 29, 2025

NICE Recovery and Porsche Launch Handheld Cooling Device

NICE Recovery, a cutting-edge therapy and technology brand, is putting enhanced recovery and wellness in the palm of your hand, literally. The manufacturer just announced the launch of what it’s touting as the world’s first precision handheld cooling device, the NICE ROCC. The product, designed by Porsche and made in...

April 29, 2025

Nike Sparks Backlash for ‘Never Again’ Ads at London Marathon

Nike is facing backlash for using the phrase “Never again” in ads that ran near the London Marathon on Sunday. The phrase “Never again” is typically associated with Holocaust remembrance and used as a vow to prevent such atrocities from happening again. Nike’s billboards, directed at runners in the 2025 London...

April 29, 2025

Adidas Warns of U.S. Price Hikes Due to Tariffs

Adidas AG said that despite reporting better-than-expected first-quarter results, it opted not to raise its financial targets for 2025 due to rising concerns over President Donald Trump-imposed trade tariffs, including the threat that prices will have to rise for U.S. products. SGB Media

April 29, 2025

Kent halts Chinese imports; tariffs could force production suspension

Kent International would likely suspend production at its South Carolina bike factory later this year if the Trump administration does not reduce tariffs on Chinese imports, Kent Chairman Arnold Kamler said. Bicycle Retailer