Showcased News

November 6, 2024

Run Clubs Are Booming. But as Their Central Role Changes, Can Brands Still Capitalize?

Run clubs often historically had an air of hyper-competitiveness that could be intimidating to those looking to enter the sport. “When I was younger, the majority of run clubs were serious, racing-focused track clubs. FootWear News

November 6, 2024

Patrick Lange Takes October’s PTO Athlete Of The Month

London, UK. November 6th /ENDURANCE SPORTSWIRE/- Patrick Lange has secured a German ‘double double’ by winning the Ironman World title in Kona and this month’s Professional Triathletes Organisation Athlete of the Month award, just a month after his compatriot Laura Philipp did exactly the same. The 38-year-old defied the race...

November 6, 2024

Wattbike appoints new Commercial Sales Director to drive global health club expansion

/ENDURANCE SPORTSWIRE/ - With over 25 years of experience working with industry giants such as Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness, Sam brings a deep understanding of the fitness sector and a wealth of international connections. His extensive expertise in managing major international accounts and fostering strategic...

November 6, 2024

Tough Mudder UK Wraps Up an Epic 2024 Season with Mud, Milestones, and Unforgettable Moments

November 6th. /ENDURANCE SPORTSWIRE/ - Tough Mudder UK is celebrating the close of another electrifying season, filled with incredible camaraderie, heart-pounding obstacles, and unforgettable memories. From mud-soaked courses to finish line proposals, the 2024 season saw over 80,000 mudders push themselves to the limit and conquer the ultimate tests of...

November 6, 2024

Countdown to 2024’s Ultimate Trisuit Collection: Sumarpo Brings Fashion & Function Together

November 6th. /ENDURANCE SPORTSWIRE/ – With a focus on both performance and comfort, Sumarpo’s upcoming trisuit collection is poised to transform the way athletes race. Launching in late 2024, this new tri suit series combines breathable, quick-dry fabrics with powerful compression and a lightweight design, crafted to help triathletes move...

November 6, 2024

Meet The 17-Year-Old CEO Behind A $12M AI-Powered Nutrition App

Zach Yadegari, co-founder and CEO of Cal AI, has built a nutrition tracking app that's challenging legacy industry giants by leveraging AI and innovative marketing strategies. Forbes

November 6, 2024

Freddy Merckxury: BWR’s Virtual Domestique Enhancing the Belgian Waffle Ride Experience

SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling, the creative force behind the iconic Belgian Waffle Ride (BWR), is proud to announce the latest addition to its growing toolkit of groundbreaking race experiences: Freddy Merckxury. Part Eddy Merckx, part Freddie Mercury, Freddy is no average AI tool. This custom-built virtual...

November 6, 2024

Publix Battleship 12K Honors the United States Navy

November 6, 2024, MOBILE, AL /ENDURANCE SPORTSWIRE/ - The 9th annual Publix Battleship 12K is set to take place on November 17th, 2024, honoring those who have served in the military. This year, the event has seen record-breaking growth, headed for a sellout of 2,700 participants. Starting in 2015, the...

November 6, 2024

Las Vegas Marathon Goes All In With 6,300 Runners At Inaugural Event

LAS VEGAS, Nev. /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, debuted on Nov. 3 with over 6,300 runners taking part. The inaugural event brought a premier full marathon distance experience back to the city. The race also...

November 6, 2024

Italians win first ever mass participation cycling race in The Bahamas

New York City, November 6, 2024 /ENDURANCE SPORTSWIRE/ - Nassau, the vibrant capital of The Bahamas, hosted GFNY Bahamas, the first ever mass participation cycling race in the country. Riders tackled a flat yet very windy 60.8-mile course. New Yorker Kyle Devine-Szymonek (Team Zero Ducks Racing) attacked from the gun...