News Topics
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January 12, 2023
Specialized Lays Off 8% of Employees
The latest staple outdoor company to announce massive layoffs: one of the U.S.’s biggest names in bicycles and bike gear. In a brief press release Wednesday, Specialized announced major cuts. Gear Junkie
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January 11, 2023
Trail Running and Drug-Testing: Where Do We Go From Here?
For years, trail running has had a reputation as a clean sport with a bit of a “wild west” vibe. But the globalization of the sport, increased level of competition, more sponsorship contracts, and the advent of bigger prize purses has started to change the sport in the past decade,...
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January 11, 2023
Detroit offers new e-bike with US-made frame, Zehus hub motor
The Zehus hub is similar to the one used by Cooper Bikes on models that BRAIN wrote about last April. The 250-watt motors have no wires; it can be adjusted wirelessly via a phone app. It offers 20 miles of range in its strongest power mode or 35 miles in...
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January 11, 2023
White Industries acquires iconic Rolf Prima and Astral Cycling in all-American takeover
White Industries is expanding into complete wheels through the acquisition of totemic hoop maker Rolf Prima and its sister brand Astral Cycling. The parts manufacturer has custom-built hubs for rim and wheel makers Rolf Prima and Astral Cycling since 2004 and 2017 respectively. Bike Radar
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January 11, 2023
JD Sports Posts 20 Percent H2 Growth Across North American Retail Banners
JD Sports Fashion Plc, the parent company of Finish Line, DTLR and Shoe Palace in the U.S. and sports fashion and outdoor retail brands Blacks, JD, Millets, and Go Outdoors in the U.K., realized sales growth of more than 10 percent in its organic retail businesses through 22 weeks of...
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January 10, 2023
When it comes to staying on pace in warmer conditions, women trump men
Staying on pace during the second half of a marathon can be a challenge in even the most favourable of weather conditions. Add in a little heat and the task becomes harder still – but women are better at it than men. That’s according to a new study, published in...
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January 10, 2023
TIME Pedals partner with Trek-Segafredo
TIME Pedals have announced a new multi-year agreement, becoming the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks the return of the brand to the men’s WorldTour and the expansion of its pedals to now 3 women’s WorldTour teams,...
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January 10, 2023
New study says Strava kudos motivate you to run more
The study, published in the Journal of Social Networks, analyzed Strava profiles to see how runners in the same virtual Strava club influenced each other’s running behaviour. Researchers focused on five different Strava clubs in the Netherlands that functioned as an online extension of real-life running clubs, totalling 329 members....
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January 10, 2023
adidas to Combine Canadian And US Business Units In Major Organizational Shift
“Historically, these teams have operated separately as two individual markets. Therefore, this restructure will enable more speed and cohesion across the entire North American market. The implementation of these changes has started and will conclude by the spring. Business operations will be mainly based out of our U.S. headquarters in...
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January 9, 2023
More Prize Money Is Flowing Into Trail Running. What Does That Mean for the Sport?
Run Rabbit Run is one of the rare American trail races that offers a relatively large prize purse, and for a decade, it’s been the largest in the sport. Hughes earned $15,000 for winning the women’s race and split another $5,000 with Arizona trail runner Peter Mortimer (who placed 12th...
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