November 11, 2024

New CEO Working to Build Ironman Into a Lifestyle Brand

About 10 months ago, the Ironman Group, which is owned by Advance, the privately held family-owned company behind Condé Nast and American City Business Journals, poached Equinox president DeRue to become its CEO. Since taking on the role, DeRue has immersed himself in the world of Ironman, even partaking in a...

November 11, 2024

EXEC: Giant Group Continues Downward Spiral in October; Fails to Offset Sharp 2023 Decline

The Giant Group saw its year-over-year sales trend return firmly to negative territory in October after seeing a decline in September after posting two consecutive months of growing shipments in July and August. SGB Media

November 11, 2024

Pike on a Bike: Pi Kapa Alpha Fraternity Brothers Complete 8,423 Minutes Stationary Bike Ride, Raising $48,318 in Honor of The 8,423 Cyclists and Pedestrians Killed Last Year By Riders

November 11th. /OUTDOOR SPORTSWIRE/ - BOULDER, CO — In a powerful demonstration of endurance and purpose, Pi Kappa Alpha fraternity brothers completed an extraordinary 8,423-minute stationary bike ride – one minute for every cyclist and pedestrian killed on U.S. roads in 2023. Their wheels never stopped turning during the six-day...

November 11, 2024

Can Peloton Conquer Men’s Activewear?

Peloton has partnered with Nordstrom, bringing its private-label activewear line to the luxury department store’s digital marketplace later this month. The retail push follows Peloton’s appointment of new CEO Peter Stern, co-founder of Apple Fitness+. Athletech News

November 11, 2024

The Monterey Bay Half Marathon Welcomes 8,000+ Runners for Its 19th Presentation

November 11th. /ENDURANCE SPORTSWIRE/ - MONTEREY, CA – The 19th Annual Monterey Bay Half Marathon, which took place on Sunday, November 10th, welcomed its largest field of participants in seven years to enjoy the dramatic beauty of the central coast. Race weekend included a two-day expo in downtown Monterey, the...

November 11, 2024

Challenge Family World Bonus Top Placings Decided at Challenge Xiamen

November 11th. /ENDURANCE SPORTSWIRE/ - After a thrilling day’s racing at yesterday’s Challenge Xiamen, it’s all change in the Challenge Family World Bonus, with Jack Moody (NZL) and Alanis Siffert (SUI) now confirmed as unbeatable for 2024. While the winning titles of the inaugural Challenge Xiamen were being contended, there...

November 11, 2024

FasCat now Connects Directly to Zwift

BOULDER, CO, NOV. 11, 2024 /ENDURANCE SPORTSWIRE/ - Cyclists who use the CoachCat app for training can now send workouts directly to Zwift, the #1 cycling app. Similarly, rides, races and workouts completed on Zwift will sync directly to CoachCat for analysis and coaching. CoachCat is the first hardware-agnostic AI...

November 10, 2024

Vuori Valued at $5.5 Billion in New Round of Investment

Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori. That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400...

November 10, 2024

More than 6,700 athletes take part in the 2024 Boston Half presented by Dana-Farber Cancer Institute and the Jimmy Fund

BOSTON /ENDURANCE SPORTSWIRE/ - The 2024 Boston Half presented by Dana-Farber Cancer Institute and the Jimmy Fund took place today under beautiful blue skies, starting and finishing within Boston’s Franklin Park. A total of 6,767 athletes started today’s race, with preliminary results for all finishers available here. It was an...

November 10, 2024

Memorable Wins for Stojanović and Siffert at Inaugural Challenge Xiamen

/ENDURANCE SPORTSWIRE/ - In his seventh Challenge Family race of the season, Ognjen Stojanović (SRB) took that elusive first Challenge win today at Challenge Xiamen in 3:41:02 and confirmed his second position in the Challenge Family World Bonus. And it was a faultless performance from Alanis Siffert (SUI) who dominated...