LATEST RUNNING AND MARATHON NEWS
May 7, 2024
Nike developing AI model as part of design “step change”
Sportswear brand Nike is developing its own generative AI model to design products using its vast bank of athlete data, Dezeen can reveal. According to Nike's chief innovation officer John Hoke, the company is seeking to take advantage of its exclusive data on athlete performance with a bespoke large language model (LLM). LLMs are a...
May 6, 2024
Runner Disqualified As Winner From OC Marathon Due To Cheating
An Orange County man was disqualified Sunday as winner of the OC marathon, event officials said in a statement Monday. The Fountain Valley runner was disqualified for receiving unauthorized assistance from someone on a bike. According to City News Service, the runner received fluids from a spectator in violation of...
May 3, 2024
‘A Swoosh Affair’: Nike Accused of Undue Influence on Picking Olympics’ Toughest Marathon Team
The Kenyan Olympic marathon team is maybe the hardest to crack in sports, with dozens of the world’s best long-distance runners clawing for only three spots every four years. And every four years, it seems, there’s a furor about Nike jamming an unqualified athlete onto the team. Nike sponsors Athletics...
May 2, 2024
Ultrarunning con man cheated employees and charities
What seemed like a remarkable running-inspired charity endeavour has turned into a shocking tale of deception and unpaid debts. Extreme endurance athlete Tomasz Drybala of London claimed to be raising a whopping $1.3 million for UNICEF by running the circumference of the Earth, as reported in MailOnline—but it now appears that Drybala...
May 2, 2024
Brooks Achieves Highest Quarterly Results in the Brand’s History in Q1
In the first quarter of 2024, the Seattle-based performance running brand reported a 9 percent year-over-year increase in revenue. This marks the company’s highest quarterly results in the brand’s history, Brooks said in a statement. In an interview with FN, Brooks’ new chief executive officer Dan Sheridan said that North America led...
April 30, 2024
Adidas Swings to Q1 Profit as DTC Drives Top-Line Growth
Adidas is reporting that currency-neutral (c-n) revenues increased 8 percent in the first quarter of 2024, compared to the the 2023 first quarter. The better-than-expected performance was said to be driven by the “strong momentum” of the underlying Adidas business, which grew 5 percent in the period. In addition, the...
April 29, 2024
2025 London Marathon receives nearly 850,000 applicants
The marathon running boom has reached a record high. As the public ballot for the 2025 TCS London Marathon closed on Friday, organizers reported they received a record 840,318 applications, smashing last year’s mark of 578,374. The 2024 London Marathon saw just over 50,000 finishers, a record for the event,...
April 25, 2024
Why REI Co-op Is Doubling Down on Running Shoes and Exiting Its Branded Footwear Business
REI Co-op confirmed that it is exiting its REI-branded footwear business after 2024, four years after the company said that it would begin producing its own shoes. In the time since its initial launch, REI has delivered eco-friendly hiking boots, trail runners and more. As the retailer exits one business,...
April 23, 2024
British man runs 4-hour marathon while drinking 25 glasses of wine
A British man and TikToker combined two of his favourite things–running and wine–at this year’s London Marathon to complete an epic challenge for charity. Instead of opting for a flashy costume or a Guinness World Record, Tom Gilbey of London, an Internet wine connoisseur, took on the challenge of blind tasting a...
April 23, 2024
These Were the Guinness World Records Broken at the 2024 London Marathon
The 2024 London Marathon saw 44 Guinness World Records broken, including for the fastest marathon dressed in an inflatable costume. Kenya’s Peres Jepchirchir may have stolen the headlines by setting a new women’s-only world record on Sunday, but she was not the only record breaker in the race. Amateur runners...