LATEST RUNNING AND MARATHON NEWS
May 8, 2023
The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...
May 5, 2023
Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles
Adidas’ Yeezy crisis has hit the company hard — but its first-quarter financials were not as bad as expected. The sportswear giant reported $5.82 billion in Q1 2023 revenue — a 1% dip from $5.85 billion a year prior. Those numbers actually outperformed projections from financial analysts, who expected a...
May 4, 2023
Flying Pig updates age restrictions one year after 6-year-old’s participation sparked controversy
One year after a then-6-year-old boy's participation in the marathon sparked nation-wide controversy, organizers of the Flying Pig Marathon have implemented new age restrictions for runners. The updated age policy was sent to WCPO on Wednesday, just a few days ahead of the marathon. It says runners must be at...
May 4, 2023
2024 TCS London Marathon receives more than half a million applicants
The 2024 TCS London Marathon has set a world record by receiving the most applications ever to be submitted to a marathon. Marathon organizers say 578,374 hopefuls from the United Kingdom and across the globe entered the ballot for the 2024 TCS London Marathon, marking the first time the number...
May 3, 2023
Brooks Running Continues Growth in Q1 With Record Sales in EMEA Region
Brooks Running is continuing its growth in the first quarter, after a record 2022. In the first quarter of 2023, the Seattle-based performance running brand reported 20 percent year-over-year global revenue growth, including a record 32 percent increase in the Europe, Middle East, and Africa (EMEA) region. FN
April 30, 2023
Fancy Ultramarathons Vex Traditionalists With $11,000 Entry Fees and Private Butlers
Long-distance races roll out luxury amenities to tempt runners, confounding traditionalists. Danielle Zhao was clawing at rocks and crying as she scrambled up a hillside in the Scottish highlands, battling against her fear of heights to complete her first-ever ultramarathon. One thought kept her going. WSJ (paywall)
April 27, 2023
No Shortage of Imposters at The Boston Marathon
Every year after The Boston Marathon, some runners take to social media to report on some form of bib stealing. In the days following the marathon, runners flock to Marathonfoto.com to look at their photos, only some runners find photos of another runner with their bib #. It is unknown...
April 27, 2023
Steve Shanks: London Marathon runner dies on way home from race
A man has died shortly after completing the London Marathon in under three hours. Organisers of the event said Steve Shanks, 45, from Bingham, Nottinghamshire, died suddenly while travelling home on Sunday. Tributes have been paid to the runner, whose cause of death has not yet been shared. BBC
April 26, 2023
What We Don’t Know About Carbon-Plated Running Shoes May Be Hurting Us
Eliud Kipchoge, arguably the greatest marathoner of all time, ran a 1:59:40 marathon in 2019 wearing custom-made carbon-plated shoes. Since then, carbon-plated shoes seem to be everywhere, from record-breaking efforts in running and triathlon to age-groupers looking for a PR. It is quite true that in triathlon events, even small...
April 24, 2023
How Livestreaming Will Shape the Future of Ultrarunning
There’s much to be said about GPS watches, sport-specific equipment, online registration, social media, and the emerging world of fantasy trail running. But the media landscape of the sport, in particular, video livestreaming, is a major technological force shaping the future of ultrarunning—not just for the runners but also for...