LATEST RUNNING AND MARATHON NEWS
June 28, 2023
Australian entrepreneur aims to create a doping-encouraged Olympics
An Australian entrepreneur is aiming to develop a controversial alternative to the Olympic Games called The Enhanced Games, where athletes are free to participate without drug testing and are encouraged to embrace performance-enhancing drugs. Canadian Running
June 23, 2023
Skechers U.S.A. Named To Fortune 500 List For First Time
Skechers U.S.A., Inc. made the Fortune 500 list for the first time following record annual sales of $7.4 billion in 2022. Skechers is one of only four brands in the apparel industry sector to make the list, debuting at number 488. SGB Media
June 20, 2023
What Do Professional Trail And Ultrarunners Earn?
We recently conducted a survey aimed to collect data from numerous professional runners from around the globe. This anonymous survey was filled out by nearly 200 athletes and was designed to gain insight into some key issues regarding professional athletic careers and elite competition as the sport of trail and...
June 20, 2023
History as 300-km race in France no one had finished gets first winner
One of the world’s most gruelling ultra distance races finally has a winner, after a French sports teacher crossed the finish line after almost three days of running. The Chartreuse Terminorum, which sees runners complete five loops of a 60km mountainous track in Isère, has been held five times, yet...
June 16, 2023
Asics Invests In Virtual Reality Exercise
Asics Corp. announced that its investment subsidiary, Asics Ventures Corp., had invested in Valkyrie Industries, Ltd., a London-based startup that combines virtual reality with electrical muscle stimulation. The funding will accelerate the product development of EIR Armbands, Valkyrie’s wearable muscle-based haptics that uses electronic pulses to simulate weight and tension in...
June 14, 2023
Will Your Next Running Coach be Artificial Intelligence?
Look across the internet and you'll find many different options for trail and ultrarunning coaches. In a May 2022 survey fielded by the American Trail Running Association, 14 percent of trail runners had coaches, and 4 percent were considering getting a coach. With new Artificial Intelligence (AI) innovations, like OpenAI's...
June 7, 2023
New Balance plans 120,000-square-foot manufacturing facility in Londonderry
Footwear maker New Balance wants to build a factory in Londonderry as part of its larger effort to expand manufacturing capacity in the U.S. The 17-acre property is intended to be the sixth U.S. manufacturing facility for New Balance, with the plan including a one-story building that will contain offices...
June 7, 2023
Four Ways Shoe Brands (and You) Can Reduce Footwear’s Environmental Impact, According to a Life Cycle Analyst
According to a study from MIT, a pair of new running shoes produces the equivalent of 14 kilograms of CO2. That is about 4 million metric tonnes of CO2 every year, just from the athletc shoe industry. That is more than the total greenhouse gas emissions produced by the Bahamas....
June 1, 2023
Running throughout middle age can help prevent memory decline, study shows
Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in early adulthood. Their findings, published in the journal eNeuro, show long-term running not only promotes...
May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...