LATEST RUNNING AND MARATHON NEWS
March 26, 2024
Super Shoes Aren’t Just for Elite Runners — How Running Brands Are Bringing These Tech-Loaded Styles to the Masses
Super shoes were made to break records. While these carbon-plated styles, which are paired with supercritical foam midsoles, landed on the scene almost a decade ago, the definitive tipping point came in 2019. That’s when Eliud Kipchoge, wearing the Nike Air Zoom Alphafly Next%, became the first person to run a marathon...
March 18, 2024
Popstar Lil Nas X runs NYC Half in high-tops
There were over 25,000 finishers at Sunday’s NYC Half Marathon, and one of the more notable ones was American popstar Lil Nas X, who did not make headlines by his finishing time, but by the shoes he wore during the race. Lil Nas X, who entered the race under his real...
March 14, 2024
Inside Brooks’ CEO Transition: How Company Vet Dan Sheridan Plans to Engage New Consumers, Tackle New Markets
With Jim Weber‘s upcoming departure from Brooks, incoming chief executive officer Dan Sheridan has some big shoes to fill. The running industry — Weber included — believes the exec is the right person for the job. On March 12, Brooks announced that Weber was stepping down as CEO after 23 years. Sheridan, currently the Brooks president and chief operating...
March 13, 2024
‘The ticking timebomb’ – who will get the touchscreen Barkley Marathons watch?
“In the Barkley Marathons the athletes are not allowed to rely on technology. It is map and compass time," according to race creator Lazarus Lake. "They need to know the time to make cutoffs so each runner is issued a cheap Walmart watch set to race time on 24 hour mode....
March 13, 2024
Saucony and Claima Launch New Orleans-Inspired Sneaker
Following the release of the Claima x Saucony 3D Grid Hurricane “Claim A Seat” last fall, the pair have a fresh take on the silhouette. The design aims to “inspire and fund the next wave of BIPOC entrepreneurs.” The Massachusetts-based athletic brand and the independent creative agency just launched a new 3D...
March 13, 2024
Adidas North America Revenue Falls 25% In Q4
Adidas reported fourth quarter financial results on Wednesday that showcase the challenges the German sportswear giant continues to face amid the fallout from discontinuing its Yeezy line. Revenue for the three months ending Dec. 31 fell 8% to €4.8 billion ($5.2 billion based on current exchange rates) with a net loss of €359 million ($393...
March 13, 2024
On’s Co-CEO Says Paris Olympics Will Help Grow Brand Awareness
Despite a surprising loss in Q4, On Holding is looking towards the future, with a special focus on the Olympic Games in Paris this summer. In the fourth quarter, the Swiss running shoe brand posted a net sales increase in Q4 of 21.9 percent to 447.1 million Swiss francs. Sales came in around 1.5 percent...
March 12, 2024
She’s 12. She runs an under-3-hour marathon. And she’s prepping for the 2028 Olympics
The 5-foot-tall sixth-grader placed second among all girls and women at the Ventura Marathon in February when she ran the 26.2-mile course in 2 hours 58 minutes, averaging less than 7 minutes per mile. Her goal this year is to run the fastest recorded marathon for a 12-year-old of either gender — she's...
March 8, 2024
Marathon cheat smears made my life hell, says editor of running magazine
An editor at a leading running magazine who was accused of cheating at the London Marathon has been cleared, saying she has “been through hell”. Kate Carter, the acting commissioning editor of Runner’s World UK, was accused of “unethical” behaviour after anomalies were spotted in her performances at two major events last...
March 7, 2024
How did the Barkley Marathons start? The story behind the world’s toughest ultramarathon
Deliberately obscure, and designed to be near-impossible to finish. The Barkley Marathons is perhaps one of the most famous events that everyone knows next to nothing about. The start date is kept secret for all but the 40 runners brave enough to try and tame the Barkley beast. The route changes year...