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June 22, 2021
Peloton Using Corporate Wellness Plan to Gain New Users
The fitness company announced that it is rolling out a new corporate wellness program for businesses which will provide “employees access to innovative mental and physical resources,” including the Peloton app and discounts on Peloton hardware. Samsung and Wayfair are among the first companies to sign up for the program, gaining...
June 22, 2021
Peloton threatens to brick customers’ $4,295 treadmills unless they pay up
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. Mashable
June 20, 2021
1,400 runners show up for Anchorage Mayor’s Marathon, along with a black bear that refused to share the trail
Runners were stopped twice and for up to for 30 minutes because a bear would not move. Eventually the course had to be rerouted. Anchorage Daily News
June 17, 2021
Tour de France to hold women’s cycling race in July 2022
A women's version of the Tour de France will be held in 2022 with a start on Paris' iconic Champs-Elysees boulevard after the conclusion of the men's race, organizers announced Thursday. The "Tour de France Femmes" aims to become a permanent fixture on the women's world tour cycling calendar after...
June 17, 2021
Kristen Faulkner files legal challenge to USA Cycling’s Olympic women’s road selection
U.S. rider Kristen Faulkner has filed a legal complaint with the U.S. Olympic and Paralympic Committee to challenge USA Cycling’s selection of the women’s road team for the upcoming 2021 Olympics in Tokyo. VeloNews
June 17, 2021
ZWIFT Signs on as Title Sponsor Tour de France Femmes
The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...
June 17, 2021
Continued Malaysia lockdown means Shimano and Kent will keep factories closed through June 28
The Malaysia government has ordered a COVID-19 lockdown to continue at least until June 28, extending the closure of bike factories there by at least another two weeks. BRAIN
June 16, 2021
Behind Team Psycho’s Storied History of Supporting Olympic Dreams
You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete
June 15, 2021
Malaysia lockdown for Shimano and Kent continues
Malaysia lockdown for Shimano and Kent continues
June 15, 2021
Taiwan e-bike exports up 44% in first 5 months, exceed regular bike exports
Taiwan exported $555 million worth of e-bikes in the first five months of 2021, up 44% from the same period in 2020, the country's Ministry of Finance announced. Exports of regular bikes totaled $525 million, up 38% from the same period last year. BRAIN