Latest Pro Cycling News

July 18, 2022
ShowcasedProject FUERZA Launches NFT Collection from Cycling Icon Peter Sagan
Bedford, Virginia (July 18, 2022) /ENDURANCE SPORTSWIRE/ - One of the most successful and popular pro cyclists to come around in many years, Peter Sagan, will launch his collection of NFT art as part of Project FUERZA. The power and biometric data-inspired NFT art program launched on July 1, with...

July 15, 2022
ShowcasedTailwind Nutrition Launches Active Hydration Drink Mix for Active Lifestyles
Durango, Colo. /ENDURANCE SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen, and vitamin C. Active Hydration mixes clear with water, has a light, fruity taste, and is a refreshing way to keep...
July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...

June 28, 2022
ShowcasedPredictive Fitness and TriDot Announce A Groundbreaking Technology Partnership With G.O.A.T. Mark Allen
DALLAS, TX – JUNE 28, 2022 /ENDURANCE SPORTSWIRE/ - TriDot, a division of Predictive Fitness, Inc. and Mark Allen, the Greatest Endurance Athlete of All Time and 6x IRONMAN Triathlon World Champion are proud to announce the creation of the TriDot Mark Allen Edition. The TriDot platform is the first...

June 23, 2022
Showcased100%® Switches Things Up in the 2022 Peter Sagan Limited-Edition Collection
SAN DIEGO, Calif. – June 23, 2022/ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company, has announced the launch of the 2022 Peter Sagan Limited Edition Collection. The collection features a bold interpretation of a tie-dye design that represents Peter’s colorful journey with new Team TotalEnergies. The design's emblazoned frames blend...

June 14, 2022
ShowcasedROLL Recovery Enters the Percussion Therapy Arena with the Compact R1
BOULDER, Colo. (June 14, 2022) /ENDURANCE SPORTSWIRE/ - ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, announces today the launch of the new R1 Percussion Massage Device. Designed to prime the body pre-workout and accelerate recovery post-workout, the R1 boasts a...

June 2, 2022
ShowcasedMix. Drink. Perform: SaltStick Introduces No-Sugar Electrolyte DrinkMix
Thousand Oaks, Calif. — June 2, 2022/ENDURANCE SPORTSWIRE/ – SaltStick today added a new way to replace electrolytes lost through sweat with the launch of DrinkMix, a no-sugar, ready-to-mix powder designed to keep athletes hydrated and performing at their best. For more than 15 years, SaltStick products have been meeting the...

June 1, 2022
ShowcasedCows, fording a stream, and mud all part of 2022 adventure challenge
MAINE, WI /ENDURANCE SPORTSWIRE/ – For the seventh year running, the Rib Mountain Adventure Challenge adventure race had racers trekking, paddling, biking (including through a cow barn), and fording rivers this past Memorial Day weekend. The race drew both new and experienced racers alike from 14 states, and also Japan, to...
May 31, 2022
ShowcasedEVENT INSIGHTS: How To Create an Event Marketing Plan That Works
Whether you are a seasoned event professional or new to the field, there are a number of things to consider when putting your event promotion together, and a solid marketing plan will ensure that your event goes off without a hitch. Discover the basics of event marketing, some practical tips...

May 5, 2022
ShowcasedDavis Phinney Foundation Proudly Announces the 2022 Tour de Victory Cycling Challenge Sponsored by Team Evergreen Cycling
Boulder, Colo., May 5, 2022/ENDURANCE SPORTSWIRE/ – The Tour De Victory Cycling Challenge, a unique Colorado charity ride that raises funds and awareness for the Davis Phinney Foundation, is now open for registration and their list of 2022 sponsors and partners has been released. This year marks the fourth that...