Latest Pro Cycling News

April 14, 2023
ShowcasedMultiple Bike Brands Now Using Fitted To Optimize Wholesale B2B Experience
Eagle, Idaho (April 14, 2023) /ENDURANCE SPORTSWIRE/ – Fitted– the all-in-one B2B sales platform for a wide range of outdoor brands/retailers – continues to build on its recent move into the cycling realm with multiple major bike brands adopting their platform. In recent months Fitted, has partnered with Berria, Lee Cougan,...

March 30, 2023
ShowcasedFeature Documentary Film Announced with Support from DeFeet and Repreve
Hildebran, NC, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour of...

March 29, 2023
ShowcasedApple watch can now be used as a cycling power meter with the app HR2VP
/ENDURANCE SPORTSWIRE/ - A few days ago, Apple released a firmware update improving the running power estimation, but until today, there was no option to get cycling power just with an Apple watch. A companion app has just been added to the iPhone bike app HR2VP, allowing the use of...

March 28, 2023
ShowcasedDeFeet Introduces Knit My Sock™ Customizer
Hildebran, NC, March 28, 2023 /ENDURANCE SPORTSWIRE/ - DeFeet has announced Knit My Sock™, a new tool that gives customers the ability to create custom knit DeFeet Aireator® socks at three and four dozen, the lowest minimums available. Customers can select from three simple designs, choose their desired colors and...

March 28, 2023
ShowcasedInfront expands endurance sport digital solutions portfolio through MarathonFoto acquisition
March 28, 2023, Zug, Switzerland/Boston, USA /ENDURANCE SPORTSWIRE/ – Infront has acquired MarathonFoto, the leading provider of endurance event photography in the United States. The new agreement expands Infront’s position and makes it the leading provider of digital photo and video solutions for mass participation events globally having previously acquired Sportograf,...

March 28, 2023
ShowcasedINFINIT Europe Launches Custom Formula Platform
Prague, Czech Republic, March 28, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the launch of its patented Custom formula platform to the European market. For nearly 20 years, INFINIT has been at the forefront of creating customized, all-in-one isotonic solutions designed to fuel...

March 9, 2023
ShowcasedOnline Cycling Hub Offers Free Trial to Cyclists Everywhere
HOLLAND, MI (March 9, 2023) /ENDURANCE SPORTSWIRE/ – 10 Buck Bike Club, LLC—an online community created by cyclists, for cyclists—is now offering an easy, no-cost trial membership to cyclists of all abilities from around the world to continue building a safe, friendly, inclusive cycling community unlike any on the Internet. Created...

February 16, 2023
ShowcasedBelgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /ENDURANCE SPORTSWIRE/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel...

February 16, 2023
ShowcasedKilimanjaro cycling event accomplishes good in Tanzania
For immediate release /ENDURANCE SPORTSWIRE/ – Red Knot Racing announces its sixth annual Grumeti Fund Kilimanjaro 2 Natron (K2N) mountain bike stage race for 27th May to 3rd June 2023 near Arusha, Tanzania. The all-inclusive eight day event highlights Africa’s tallest mountain and makes the rugged backcountry of northern Tanzania accessible to the...

February 15, 2023
ShowcasedF2C Nutrition announces RBC GranFondo Whistler and XFONDO partnership
/ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the RBC GranFondo Whistler and XFONDO Whistler with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg Cowan, founder...