XTERRA names Steve Andurs U.S. Tour Manager
February 25, 2022
Andrus previously served as the Director of Sales and Events at Snowbasin Resort in Utah, and brings more than 20 years of executive experience in event planning, budgeting, marketing, and operations to the position.
February 25, 2022 (Portland, OR) /ENDURANCE SPORTSWIRE/ – XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced Steve Andrus as the new manager for the XTERRA U.S. Tour, effective March 1, 2022.
Andrus previously served as the Director of Sales and Events at Snowbasin Resort in Utah, and brings more than 20 years of executive experience in event planning, budgeting, marketing, and operations to the position.
In his role at Snowbasin, Andrus hosted a wide variety of high-profile events including The Dew Tour, Tour of Utah, Utah Symphony, and XTERRA Championship event weekends.
“Steve has been part of the XTERRA family for more than a decade, first as our partner at Snowbasin and then as an ops specialist at other events, and we’re thrilled to have him lead the way for us now in the U.S.,” said J-D Cousens, XTERRA VP of Operations & Global Marketing. “He’s a proven leader, is universally loved by colleagues and clients alike, and has a great vision for XTERRA moving forward.”
Andrus will lead new business development, event strategies, partnerships, and community building.
“It’s a really exciting time for XTERRA, and I can’t wait to get started,” exclaimed Andrus. “We have a chance to build from strength to strength, be innovative, and create new opportunities for our athletes and partners. I look forward to sharing more details about the exceptional community experiences we’ll be working on in the weeks to come.”
Learn more at www.xterraplanet.com.
About XTERRA
XTERRA is a global lifestyle brand that champions the outdoor endurance enthusiast in their pursuit of relentless adventure. With over 25 years of rich, off-road history, XTERRA has cultivated a passionate community of like-minded individuals who strive to be the best version of themselves in all aspects of life. XTERRA offers partners a globally diverse community of loyal consumers who connect through sharing experiences, victories, struggles, personal stories, adventures, and much more.