X-BIONIC® and Challenge Family Announce Multi-Year Partnership

January 16, 2024

Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series.

/ENDURANCE SPORTSWIRE/ – Challenge Family and X-BIONIC® have announced a four-year partnership that positions the Swiss high-tech performance sportswear company as Official Functional Apparel Partner to the global triathlon series.

The partnership will see the two leaders in their fields work together, along with both age group and elite Challenge Family athletes, to develop the ultimate apparel for triathletes.

“Athlete experience is at the very core of who we are and with their commitment to constant innovation, the synergy with X-BIONIC® is perfect,” said Jort Vlam, Challenge Family CEO. “As X-BIONIC® constantly push the envelope in terms of sports apparel technology, we are dedicated to always going that one step further to ensure our athletes’ journey delivers the best possible triathlon experience. Together we look forward to combining those two elements for the benefit of the athletes.”

Martijn Jegerings, CMO at X-BIONIC® echoes his sentiment, “Joining forces with Challenge Family will allow us to operate at the intersection of athlete experience and athlete performance in the world of triathlon at a global stage. We at X-BIONIC® always seek to support athletes fulfil their ambitions with highly innovative products and we are extremely proud to work hand in hand with Challenge Family from now on. The partnership marks our commitment to the triathlon community, believing we can inspire athletes to follow their boldest dreams.”

Engineered in Switzerland and made in Italy, X-BIONIC® has redefined the world of functional sportswear. Combining cutting-edge technologies with innovative fabrics, they are pioneers of performance tech and empower dedicated athletes to excel in their favorite sports. With an unwavering focus on thermoregulation, their patented technologies ensure that athletes remain in the optimal performance zone of 37° Celsius, pushing beyond limits.

Details will be released soon on how athletes can apply to be involved in the testing and apparel development programme with the objective of producing the ultimate tri suit for athletes.

For further information, please visit www.x-bionic.com and www.challenge-family.com.