Wildflower Experience Announces 2025 Partners to Simplify Travel and Racing

February 20, 2025

Bike Sherpa, Sports Basement, Base Performance, 15C Wine Shop, and Firestone Brewing Join the Iconic Festival Weekend

MONTEREY, CA. (FEBRUARY 20, 2025) /ENDURANCE SPORTSWIRE/ – The Wildflower Experience, one of the most storied endurance festivals in the world, returns to Lake San Antonio from May 2-4, 2025, bringing together athletes, spectators, and outdoor enthusiasts for a weekend of competition, camaraderie, and celebration. As part of its commitment to creating a seamless and unforgettable experience, Wildflower has announced its next round of partners. Bike Sherpa, Sports Basement, Base Performance, 15C Wine Shop, and Firestone Brewing will provide essential race-weekend support, offering hassle-free bike transport, on-course nutrition, premium camping options, and exclusive post-race wine and beer experiences. These partnerships will enhance every aspect of the event, ensuring athletes and attendees can focus on racing, adventuring, and celebrating the Wildflower spirit.

“Wildflower is about more than just racing—it’s about the experience, the community, and the celebration,” said Colleen Bousman, Wildflower Experience race director. “These partners share our passion for creating an unforgettable weekend. From the moment athletes arrive to the last celebration toast, they’ll have everything they need thanks to our incredible sponsors.”

• Bike Sherpa, part of The Race Day Company, is offering fully assembled shipping to Wildflower. Athletes can skip the hassle of packing and reassembling their bikes, allowing them to focus on their race. With pick-up locations across the U.S., Bike Sherpa now also offers bike rentals and race wheels, ensuring every competitor has access to top-tier equipment and a seamless and stress-free travel experience.
• Sports Basement is offering exclusive Wildflower camping package rentals, make it easy to enjoy the festival atmosphere without lugging extra gear. With convenient on-site pick-up and return, athletes can travel light while still having everything they need for a comfortable stay. Plus, they’ll receive a 20% discount on gear and apparel, available both online and in-store. In addition to providing essential gear, Sports Basement is helping athletes prepare for Wildflower with in-store and group training sessions designed to build endurance, strength, and race-day confidence. Led by experienced staff—many of whom will be racing alongside participants—these sessions offer expert guidance and a supportive community.
• Base Performance will fuel athletes throughout race weekend with electrolytes, hydration, and recovery fuel. Designed for endurance athletes, Base ensures participants have the on-course nutrition they need to power through every mile. “Partnering with Wildflower was a natural fit for us,” said Matt Miller, founder of Base Performance. “This event represents the heart and soul of triathlon—grit, camaraderie, and an epic experience. We’re thrilled to support athletes with the nutrition they need to reach the finish line strong.”
• 15C Wine Shop brings an extra touch of flair to race weekend. 15C Wine Shop will debut its special Wildflower Red and Rosé, available for pre-order and pick-up at the expo. Founder and winemaker Ali Rush Carscaden, a triathlete herself, has crafted these wines to be the perfect post-race toast. Just as Edible Magazine has highlighted her expertise in the past, Wildflower athletes will now get a chance to savor her award-winning blends.
• Firestone Brewing returns as the official beer sponsor, serving award-winning craft brews at the Firestone Beer Garden. As the heart of post-race celebrations, the beer garden will feature specialty Wildflower-inspired selections, live music, and a lively atmosphere to top off an unforgettable weekend.

The 36th annual Wildflower Experience promises something for everyone with a full slate of events, including on- and off-road triathlons, running races, an open water swim, a bustling expo, and a vibrant festival atmosphere. Wildflower attendees can enjoy live music from bands spanning bluegrass, country, and rock, while savoring gourmet food and drinks, including craft beer and local wines. The event blends endurance racing, outdoor adventure, and festival entertainment into one incredible weekend.

REGISTER NOW

Wildflower has made it easier than ever for athletes to participate in one of the most legendary endurance weekends of the year. With on-site rentals, exclusive discounts, and seamless travel solutions, everything is in place to ensure a stress-free and unforgettable experience.

There’s no reason to miss out—those who want to be part of the Wildflower legacy should secure their spot now. Registration for all races and festival passes is open at www.wildflowerexperience.com.

ABOUT WILDFLOWER EXPERIENCE
Founded in 1983 at Lake San Antonio in Central California, the Wildflower Experience has become one of the most iconic events in endurance sports, at its peak attracting over 7,500 athletes and 30,000 spectators annually. Often called “The Woodstock of Triathlon,” this three-day festival combines world-class competition with a vibrant, community-centered celebration. With Long Course, Olympic, Sprint, and Off-road Sprint triathlons, as well as trail runs, open water swims, and a bustling expo, Wildflower offers something for athletes of all levels and their families. Beyond the races, Wildflower creates connections, pushes personal limits, and celebrates the spirit of endurance, making it a cornerstone of the endurance sports community. Learn more and join us this May at www.wildflowerexperience.com.

ABOUT SEE & BE PRODUCTIONS
See & Be Productions is the proud organizer of the Wildflower Experience and is committed to creating live experiences that inspire and bring people together. Founded by Colleen Bousman, See & Be Productions is rooted in a passion for fostering community, storytelling, and personal growth through events that leave a lasting impact. With a mission to help people “See” what they love and “Be” who they want to be, the company specializes in producing meaningful events that combine purpose, adventure, and unforgettable moments.

Media Contact:
Christy Fritts
christy@wfexp.com
858.442.9570