Wild Rye Launches Rebrand to Reinforce Brand’s Direction

January 23, 2025

Women-led technical outdoor apparel brand unveils a new logo that embodies the mission of celebrating women’s limitless potential

Sun Valley, ID (Jan. 23, 2025) /ENDURANCE SPORTSWIRE/ –  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, kicks off the new year with a fresh rebrand, featuring a bold new logo that celebrates the strength and duality of women. The redesign not only reflects the evolution of the brand’s identity, but reinforces the brand’s commitment to celebrating the limitless potential of women – grace and power, femininity and fearlessness, elegance and strength.

“After eight years with our mountain logo, we felt the graphic no longer reflected the direction of Wild Rye,” said Cassie Abel, Wild Rye CEO and Founder. “We needed something that could visually represent the strength of our community, and our new logo, inspired by the namesake of Wild Rye, is exactly this – a resilient grass that thrives in alpine environments. Much like the adventurous women we design for, the new graphic is balanced yet dynamic, soft yet bold, organic yet minimal, and reflects the feminine elegance and undeniable power that defines the women we’re here to support.”

Seamlessly integrating these dualities, Wild Rye’s new logo levels up to the beauty and care woven into every piece of the brand’s technical, beautifully crafted apparel. This fresh mark serves as a testament to the brand’s unwavering dedication to creating products that build confidence, while fostering an environment for connection and community.

To learn more about Wild Rye and the brand’s mission, visit: wild-rye.com/pages/our-story.

Wild Rye’s current fall-winter collection can be found at select retail locations nationwide and at wild-rye.com.

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Media Contact: wild-rye@outsidepr.com

About Wild Rye:

Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.

Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com. @wild_rye_