Wild Rye Bolsters Its Team with Two New Hires

February 4, 2025

Women-led technical outdoor apparel brand adds national sales and supply chain managers to its growing team

Sun Valley, ID (Feb. 4, 2025) /ENDURANCE SPORTSWIRE/ –  Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new additions to the brand’s growing team: national sales manager, Megan Odom, and supply chain operations manager, Sara Gerritts. Following its recent rebrand, Wild Rye is prepared for a year of continued thoughtful growth within the North American market as these two highly experienced industry professionals join the Idaho-based team.

“Both of these remarkable women bring a wealth of experience and a passion for the outdoors that aligns perfectly with our brand’s values and mission,” said Cassie Abel, Wild Rye CEO and founder. “With their extensive industry backgrounds, they are already making an immediate impact. Megan has hit the ground running by attending Winter Sports Market to showcase our new winter outerwear collection to snowsport retailers, and Sara is diving into optimizing our supply chain operations to ensure we’re positioned for continued growth. Their expertise and commitment to our community of fearless, talented, and adventurous women will be instrumental in taking Wild Rye to the next level.”

In her role as national sales manager, Bozeman-based Megan Odom will lead Wild Rye’s expansion across North America, driving growth through a variety of key initiatives. Her background in business development and new market strategy at Stio and REI uniquely equips her to strengthen Wild Rye’s presence. She will oversee sales channel strategy, evaluate and develop new sales avenues—such as group and corporate sales—and manage and expand the network of sales representatives. Additionally, by working closely with the company’s eCommerce team, Megan will ensure smoother communication and safeguard retailers from over-discounting as Wild Rye returns to its position as a full priced brand. Her expertise in building community partnerships, driving fundraising efforts, and fostering collaborative innovation will be pivotal as Wild Rye scales its operations and deepens its industry impact.

Based out of Wild Rye’s Headquarters in Sun Valley, ID, Sara Gerrits joins the team as supply chain operations manager. With a robust background in operations and supply chain management with various outdoor industry brands including Backcountry.com and Traeger Grills, Gerritts brings a proven track record of delivering impactful results and driving efficiency across diverse industries. Gerritts’ expertise in organizational management, strategic project leadership, and advanced analytics, paired with strong communication skills will be instrumental in optimizing Wild Rye’s supply chain processes as the brand continues to grow.

To learn more about Wild Rye and the brand’s mission, visit: wild-rye.com/pages/our-story.

Wild Rye’s current fall-winter collection can be found at select retail locations nationwide and at wild-rye.com.

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Media Contact: wild-rye@outsidepr.com

About Wild Rye:

Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.

Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com. @wild_rye_