Western States, GU Energy Labs Reach Sponsorship Agreement

April 10, 2021

GU Energy Labs to serve as exclusive performance nutrition sponsor

AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States.

“We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western States Endurance Run Foundation (WSERF). “Our race has a long and established history in our sport, and GU also has a long and established history in developing cutting-edge sports nutrition products that have helped revolutionize human performance in endurance events.

“GU’s strong community-based values, in addition to the quality products they produce, make this a perfect match. We couldn’t be happier to have GU as our partner.”

“I could not be more proud to return to our partnership with Western States as performance nutrition sponsor and support the tremendous work of the foundation,” said GU Co-Founder and CEO Brian Vaughan. “GU was born and tested on the trails of this historic race nearly three decades ago and has fueled some of its finest finishes over the years.”

“Beyond the race itself, I’m excited to support the foundation’s substantial community and trail stewardship initiatives, which preserve and maintain the trail system for all to enjoy.”

As exclusive nutrition sponsor, GU will provide a full suite of hydration, energy, and recovery products on course, including both their original and ROCTANE Energy Gels, new Liquid Energy Gels, Hydration Drink Tabs and ROCTANE Energy Drink. ROCTANE Protein Recovery Drink will be available to runners at the finish. Additionally, to fulfill its mission to be maximally sustainable, GU will supply reusable HydraPak SpeedCups and HydraPak 5-serving gel flasks to athletes and facilitate the recycling of all brands of sports nutrition wrappers on course through TerraCycle.

About Western States Endurance Run

Western States, first run in 1974, is the world’s oldest 100-mile trail race and one of the most prestigious. Each June, 369 runners from across the US and around the world embark from the start line in Olympic Valley, California, to take tackle a challenging course to the coveted finish line at Placer High School in Auburn, California. Learn more at http://www.wser.org

About GU Energy Labs

GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

For press inquiries, please contact Kelsey Anderson at kelsey@sasquatchagency.com

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