Wattbike launches new bikes and upgraded training app to expand market reach and drive future growth

February 26, 2025

Wattbike, the pioneering indoor cycling performance company, has expanded its market reach to Australia as demand increases for its award winning Wattbike Proton & Air. The Wattbike Proton & Air is now available for home users within Australia. These developments signify a bold step forward as Wattbike broadens its appeal and continues to invest in cutting-edge technology.

February 26, 2025 /ENDURANCE SPORTSWIRE/ – A Vision for Growth and Innovation.

These launches from Wattbike are a signal of the company’s vision for growth and innovation. The team is dedicated to making Wattbike the ultimate training partner for improving health and performance; by investing in new technology and expanding their product line, they are positioning the brand for continued success by appealing to a broader range of fitness enthusiasts.

“Our new range of bikes bring our proven training platform to a wider audience,” says Stephen Loftus, CEO of Wattbike. “We’re excited about the future and confident that our commitment to innovation and quality will continue to set us apart in the market.”

Training Platform for all Goals.

The new Wattbike Proton smart bike and Wattbike Air bike sit alongside the hugely popular Wattbike Atom. The launch of the Wattbike Proton is core to these developments as it enables Wattbike to offer its proven technology in a highly versatile format that helps those dedicated to their fitness to train for a variety of goals, on a bike that can be shared easily with different users at home. The Air brings the platform used in elite sports and gyms worldwide to the HIIT and team sports focused home user.

Both bikes are competitively priced at $3,595 and $3,795 respectively and come with the subscription-free Wattbike training Hub. The Atom stays as the flagship Wattbike for the dedicated road cyclist, priced at $4,995.

Investment in Technology and Training.

The Wattbike Hub is a training app which allows users to achieve their fitness goals efficiently and effectively. It has hundreds of workouts and training plans developed by top fitness experts, inspired and built from Wattbike’s expertise in elite sports and healthcare. Including, ‘Fit In 25’. 25 workouts all under 25 minutes carefully curated by our leading strength and conditioning experts. Content on the Wattbike Hub has been overhauled alongside these launches, including new workouts tailored for runners and an enhanced user experience.

“The free to use Wattbike Hub is a cornerstone of our product offering,” says Loftus. “By continually enhancing our training app we are providing our users with a holistic training experience that’s both highly effective and engaging.”

The company remains dedicated to enhancing people’s health and performance and there are plans for further product innovations in early 2025, with a focus on Wattbikes commercial customers.

The Wattbike Range is available exclusively through wattbike.com. Find out more via https://au.wattbike.com/

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CONTACT

Name: Ben Tarrant
Email: ben.tarrant@wattbike.com

EDITOR’S NOTES

The company, founded in 2000 by former world champion rower Ian Wilson and developed alongside British Cycling, reports a 35% year-over-year growth in sales and interest in its brand following its launch of home fitness bikes Proton and Air.

Founded in Nottingham, UK in 2000 by former world champion rower Ian Wilson in collaboration with British Cycling, Wattbike has revolutionised indoor training with the world’s most advanced indoor bikes. What sets Wattbike apart is its industry-leading accuracy and patented technologies, which deliver scientific-grade data through the Wattbike Hub, a free companion app. The Wattbike Hub allows users to track and analyse their performance with precision, ensuring that every session is optimised for maximum results.

Wattbike’s commitment to excellence has made it the trusted training partner for elite athletes and sports teams around the world. Wattbikes are used by Sydney Swans AFL, Essendon FC, AIS, Carlton FC, athletics NSW Center of Excellence, Physio fit Adelaide, Shore School Sydney, The Kings school Sydney, GWS Giants, Australia Air Force, Australian catholic University Blacktown Exercise and Technology Hub (BEST), Wollonong Surf Lifesaving club, panthers Rugby league, Penrith Panthers, Macquarie University, South Sydney Rabbitohs Centre of excellence, Cranbrook School,

The brand’s credibility is further strengthened by its adoption in over 3,500 gyms and health clubs worldwide. Leading fitness and health professionals rely on Wattbike for its durability and accuracy, making it the bike of choice.

Reviews:

dcrainmaker.com/2024/09/wattbike-proton-smart-bike-in-depth-review.html

cyclingweekly.com/news/best-exercise-bikes-407424

bikebiz.com/wattbike-launches-proton-smart-bike/

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