Wattbike becomes Official Indoor Performance Bike Supplier of AusCycling

July 20, 2022

/ENDURANCE SPORTSWIRE/ – Wattbike is pleased to announce an exciting new partnership with the national governing body for cycling in Australia, AusCycling.

Endorsed by the UCI World Cycling Centre and elite sport teams across the globe, Wattbikes were first incorporated into the Australian Cycling Teams training regime eight years ago, and will now have an increased presence in their elite talent pathways as it becomes the Official Indoor Performance Bike Supplier of AusCycling.

Born more than 20 years ago with a goal to improve the health and performance progression of every athlete in the world, Wattbike created the ultimate indoor training bike. No other indoor trainer measures every pedal stroke and revolution more precisely, giving riders instant insights to get the most from their workouts.

“At Wattbike, we pride ourselves on our heritage within elite sport. AusCycling have been using Wattbikes for a number of years across all cycling disciplines, so we’re excited to work even closer with their riders, coaches and the broader AusCycling audience to enhance their performance improvements,” said Richard Baker, CEO at Wattbike.

“This partnership marks our return to the Australian market with the Wattbike Atom smart bike and what better way to tell that story than with the athletes that have been using our bikes for years.” Richard Baker added.

With accuracy, quality and connectivity that allows riders to fitness test, complete high-intensity intervals, simulate virtual climbs or race on Zwift, Wattbikes provide an unrivalled training bike experience and will now feature as a key component of the various AusCycling talent pathways.

The new partnership also coincides with the re-launch of the Wattbike Atom on Australian shores.

“Wattbikes are a crucial part of the elite conditioning training programmes of many elite sports and clubs. This very fact reinforces the benefits of riding a bike. We engaged with stakeholders across BMX, MTB, Road and Track Cycling and there was overwhelming support for the product so we set out to not only partner with Wattbike for our elite cyclists but also to create unique offers that the wider membership and club audiences could access.

I’m very happy with what we have agreed to and the cross-sport opportunities a partnership like this can instigate.” said Agostino Giramondo, EGM of Commercial, Clubs and Community at AusCycling.

For UK customers, Wattbike are currently offering £250 off the Wattbike Atom taking it to its lowest ever price of £1,749, for a limited time only.

ENDS

For further information on Wattbike, please visit the links below:
au.wattbike.com

For commercial enquiries, please contact our exclusive distributors – novofit.com.au
https://www.facebook.com/Wattbike/ ; https://www.instagram.com/wattbike/ ; https://www.youtube.com/user/wattbike

For press: download Wattbike Atom imagery – here. Plus Logos: Black and White

Enquiries about this partnership and other sponsorship opportunities can be directed to:
Agostino Giramondo, EGM of Commercial, Clubs and Community.
agostino.giramondo@auscycling.org.au