Wahoo and The IRONMAN Group Announce Multi-Year Partnership to Shape The Future of Endurance Sports and Connected Technology Globally

April 6, 2022

-- New multi-year portfolio-wide partnership first of its kind for The IRONMAN Group -- -- Wahoo Becomes Official Technical Partner for IRONMAN and IRONMAN 70.3 Triathlon Series, Rock ’n’ Roll Running Series, Epic Series, Haute Route and UTMB World Series --

ATLANTA, Ga. / TAMPA, Fla. (April 6, 2022)/ENDURANCE SPORTSWIRE/ – Wahoo, a leading fitness technology company, and The IRONMAN Group, the largest operator of mass participation sports in the world, announced today a multi-year enterprise-wide partnership that brings two of the biggest innovators in endurance sports together. The deal makes Wahoo an Official Technical Partner for all brands under The IRONMAN Group portfolio, including IRONMAN^®, IRONMAN^® 70.3^®, Rock ’n’ Roll^® Running Series, Epic Series^™, Haute Route^®, and UTMB^® World Series. The first company-wide partnership of its kind for The IRONMAN Group provides all within the various brand communities to benefit from the complete Wahoo ecosystem, including the ELEMNT RIVAL Multisport Watch.

“We’re excited to partner with Wahoo across our brands to give our athletes access to their class-leading connected training ecosystem,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group. “Wahoo is the only brand helping endurance athletes train indoors and outdoors, which can help all of our global athletes prepare for any of our events, regardless of time constraints, limited daylight, or weather. We hope that this partnership, along with our connected fitness offerings, will help more athletes attain their best results in our races.”

Wahoo made the leap into the running and multisport market in 2021 with the release of the ELEMNT RIVAL Multisport Watch. With features aimed squarely at the swim/bike/run set, including Seamless Transition, Race Running, and Perfect View Zoom, Wahoo built on the success of their well-established indoor training and bike computer business to create a wearable training solution with the multisport athlete in mind.

“We’re very excited to join The IRONMAN Group family and offer all athletes entering the many events under the Group’s portfolio the very best in connected training,” said Wahoo CEO Mike Saturnia. “We believe that to be the best in endurance sports you need to have the best tools, and we’re especially excited to reach the running and multisport community, who will have the chance to see how RIVAL and the entire Wahoo ecosystem can improve their training, while providing accurate race data they can be confident in.”

Wahoo has been synonymous with success in triathlon for years, being the platform of choice for IRONMAN World Champion Jan Frodeno, as well as legendary multisport athletes like IRONMAN 70.3 World Champion Lucy Charles-Barclay and multi-time IRONMAN Champion Heather Jackson. With the release of the ELEMNT RIVAL, Wahoo has made huge strides in the running market, becoming the choice for champions like ultra-trail runner Jim Walmsely.

The partnership with Wahoo expands on The IRONMAN Group’s vast array of connected fitness offerings where participants will be able to utilize Wahoo products with the brand’s virtual cycling app, FulGaz™ to further deliver enhanced services to athletes throughout their entire athletic journey.

For more information on The IRONMAN Group and its global event series, visit www.ironman.com/about-ironman-group. For more information on Wahoo Fitness, visit www.wahoofitness.com. The IRONMAN Group media related inquiries may be directed to press@ironman.com. Wahoo Fitness media related inquiries may be directed to wahoo@maxborgesagency.com.

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About Wahoo Fitness

Located in Atlanta, GA, Wahoo Fitness has created a full ecosystem of sensors and devices for runners, cyclists, and general fitness enthusiasts. Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of GPS devices and sport watches, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals, and the SYSTM structured training app to help you become the most complete cyclist. Learn more about Wahoo’s full line of products and apps at WahooFitness.com.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, the IRONMAN^® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf^®, UTMB^® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit www.advance.com.