Vittoria and New York Yacht Club American Magic join forces to ignite excellence

June 4, 2024

This strategic partnership aims to ignite innovation and elevate performance with a unique twist—the Cyclor.

Bentonville, AR, | New York, USA /ENDURANCE SPORTSWIRE/ – Vittoria, a global leader in tire manufacturing, and New York Yacht Club American Magic, challenger for the 37th America’s Cup, have embarked on an exciting collaboration that exemplifies excellence in their respective domains. This strategic partnership aims to ignite innovation and elevate performance with a unique twist—the Cyclor.

The Cyclor: Bridging Worlds

The Cyclor is a hybrid athlete that bridges the gap between cycling and sailing. These athletes power the hydraulic systems on the team’s AC75 race yacht, providing the force needed to adjust sails and foils swiftly and efficiently. Their synchronized efforts are crucial for achieving optimal performance on the water and truly symbolize the synergy between land and sea.

The Cyclors of the American Magic team (which includes Ashton Lambie, Vittoria athlete, and UCI Track World Champion – known for being the first person to complete an Individual pursuit in under 4 minutes) have to grind out kilometers and kilometers on the bike to be at full strength in the boat, and Vittoria is happy to provide its best products for their training.

United by the constant pursuit of excellence

Vittoria’s commitment to cutting-edge technology is evident in all its Graphene-infused tires. Graphene, “Magic” material, enhances grip, speed, and durability. Just as Cyclors deliver power to perform manoeuvres, these tires empower cyclists worldwide.

NYYC American Magic is building a high-performance sailing franchise in the United States with a dual mandate to win the America’s Cup and elevate sailing in America. The team embodies excellence, and its relentless pursuit of winning the America’s Cup mirrors Vittoria’s dedication to tire innovation. Led by 17-time World Champion, Terry Hutchinson, American Magic will compete in the 37^th America’s Cup (Barcelona, August – October 2024), the oldest and most prestigious international sailing competition.

Vittoria is constantly growing and gaining more aficionados in the US market. By collaborating with American Magic, the company aims to further increase its brand awareness and solidify its position in this key region. At the same time, this collaboration allows Vittoria to address a global audience of sports lovers and has high European visibility, thanks to the competitions taking place in the Barcelona waters.

Stijn Vriends, Chairman & CEO of Vittoria: “We are delighted that a New York-based team of the highest caliber wanted to secure the top performance of Vittoria products to prepare for the races. The America’s Cup is synonymous with research, innovation, design, and a continuous striving for excellence. All aspects in common between Vittoria and American Magic”.

“We are thrilled to partner with Vittoria, a brand that shares our commitment to innovation and excellence. The performance of their products will be crucial in our preparations as we aim to bring the America’s Cup back to the United States” said Terry Hutchinson, Skipper and President of Sailing Operations for NYYC American Magic.

Stay tuned as the Cyclor-powered collaboration sets sail!

About Vittoria

Vittoria is the world’s leading brand of performance bicycle tires and accessories. Renowned for pioneering graphene-enhanced compounds, cutting-edge cotton and nylon casings, and innovative tire inserts, Vittoria sets the standard for excellence. Operating from state-of-the-art facilities in Thailand, our products reach global enthusiasts through subsidiaries in Asia, Europe, and North America. With unparalleled research and development capabilities, Vittoria is dedicated to crafting bicycle tire systems that cater to diverse performance needs, spanning road, gravel, MTB, and urban applications. More information on vittoria.com

About New York Yacht Club American Magic

American Magic is building a high-performance sailing franchise in the United States with a dual mandate to win the America’s Cup and elevate sailing in America. Formed in 2017, New York Yacht Club American Magic combines two highly successful American racing programs, Bella Mente Racing and Quantum Racing, with one of the most prestigious yacht clubs in the world. All are united by a determination to regain the America’s Cup, reconnect the American sailing base with the premier event in the sport, and elevate the quality of competitive sailing in the United States.

Please visit AmericanMagic.com to learn more. Follow American Magic on Instagram @AmericanMagicTeam and Facebook @AmericanMagicTeam.

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For more information:

Vittoria Press Office

Oriol Brull

o.brull@vittoria.com

+800 223 3207