Verge Sponsors Chicago Grit with a Stunning New Leader Jersey Design

July 19, 2024

NEW YORK, JULY 19, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its sponsorship of Chicago Grit, formerly known as Intelligentsia Cup, the most exciting 10-day criterium race series in Chicagoland and the largest road racing series in America. Verge has closely collaborated with the Chicago Grit team to create a stunning leader jersey design that perfectly complements the event’s rebrand.

The new design features an abstract and artistic depiction of the Chicago Loop, incorporating the iconic new colors of Chicago Grit. This fresh look symbolizes the vibrant energy and dynamic spirit of the race, setting the stage for an unforgettable series.

“Chicago Grit embodies everything that makes downtown US criterium racing fun and exciting,” said Charlie Issendorf, Verge’s VP of Sales & Marketing. “I am excited to see the riders wearing the unique leader jersey design for the race. It’s a perfect match for this rebranded event.”

Marco Colbert, Race Director of Chicago Grit, expressed his enthusiasm for the partnership: “We are thrilled to have Verge as our official jersey sponsor. Their expertise and creativity have been invaluable in making our rebrand truly special. The process has been incredibly smooth, with speedy delivery that is essential for our needs. Verge has gone above and beyond in their support.”

Chicago Grit promises to deliver thrilling races and unforgettable experiences for both participants and spectators. With Verge’s support and the striking new leader jersey design, this year’s series is set to be the best yet.

About Verge

Verge specializes in custom cycling apparel with low minimum order requirements, lightning-fast delivery, and worldwide shipping. Whether you’re a team of 1 or 100, you’ll experience the same outstanding quality as the pro riders who have worn Verge kit to National, World, and Olympic titles. For more info, visit: www.vergesport.com

About Chicago Grit

Chicago Grit, formerly the Intelligentsia Cup, is a premier cycling race series held annually in Chicago. Known for its challenging courses and vibrant community atmosphere, Chicago Grit is the largest road series in America, offering a unique blend of competitive racing and local engagement. Chicago Grit draws cyclists from across the nation, and the world, to compete in 10 races over 10 days. 2024 venues will include: West Dundee, Glen Ellyn, Winfield, Mundelein, Lombard, Brookfield, Northbrook, Elgin, Lake Bluff, and a new venue in Chicago’s Fulton Market.