Verge Announces Sponsorship of Elite Esports Cycling Team, The Coalition

October 23, 2024

New York, NY – October 23, 2024 /ENDURANCE SPORTSWIRE/ – Verge is proud to announce its sponsorship of The Coalition, an elite men’s and women’s esports cycling team. Verge selected The Coalition not only for their impressive success in the virtual world but also for their commitment to growing the sport of esports cycling. This Sunday, five Coalition riders will compete in the UCI Esports World Championship live finals in Abu Dhabi, a testament to the depth and strength of the team.

Coalition riders will be racing in Verge’s exclusive Pain Cave collection, indoor-specific apparel engineered to keep athletes cool and dry during intense indoor workouts and races.

“We’re thrilled to partner with The Coalition as they race at the highest level of esports,” said Charlie Issendorf, VP of Sales & Marketing at Verge. “Their feedback will be invaluable in helping us refine our products and ensure they meet the demands of elite athletes in this fast-evolving sport.”

Rhys Howell, Coalition’s founder and team director, expressed his enthusiasm for the partnership: “Since the team’s inception, we have always looked to partner with only the most innovative brands who share our vision. Verge has a clear commitment to esports and working together means our athletes can help to develop the cycling apparel of the future.” Coalition team member Lionel Vujasin praised the Pain Cave kit, saying, “It’s the most comfortable kit I have ever worn.”

The Coalition elite team can be found racing in two distinctive designs. Taking inspiration from other sports, the team created both a ‘home’ and ‘away’ kit which are used for different occasions. Rhys adds, “We are renowned for having loud kits that stand out in the bunch. For this season we wanted to evolve our previous design and created this ‘datamoshed’ version, that looks like it is glitching. I believe this is our best kit yet!”

Both kits are available to purchase from the team store on Verge’s website.

With this collaboration, Verge continues its push into the esports world, providing cutting-edge gear to athletes competing at the highest level. Stay tuned for more exciting developments as Coalition riders take on the UCI Esports World Championship and other top-tier esports events.

About Verge

Verge specializes in custom cycling apparel with low minimum order requirements, lightning-fast delivery, and worldwide shipping. Whether you’re a team of 1 or 100, you’ll experience the same outstanding quality as the pro riders who have worn Verge kit to National, World, and Olympic titles. For more info, visit: www.vergesport.com

About The Coalition

The Coalition elite team (Coalition Alpha) is the most successful elite eracing team in the history of the sport. Founded in 2019, as the first elite eracing team of its kind; the team has gone on to win more elite titles than any other. The Coalition also runs one of the most popular eracing communities and is the third biggest globally for number of amateur teams. For more info, visit: coalitionracing.com