USA Triathlon and ROKA Reunite to Support the High Performance Pipeline

January 30, 2025

ROKA to be the official triathlon suit and podium performance apparel partner of USA Triathlon High Performance through 2028.

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon is pleased to announce a renewed partnership with ROKA, the renowned performance design brand that creates and manufactures award-winning performance wetsuits, eyewear, and other performance gear. ROKA’s expertise and success in the triathlon world is a known factor with sponsored athletes including U.S. Olympic gold medalist Gwen Jorgensen, two-time US Olympic silver medalists Morgan Pearson and Taylor Knibb and IRONMAN World Champion Lucy Charles-Barclay, among others.

As a part of the new partnership, ROKA will be USA Triathlon’s official triathlon suit and podium performance partner for U.S. High Performance triathletes through 2028. USA Triathlon High Performance athletes previously wore ROKA triathlon suits for competition as recently as 2021, achieving gold, silver and bronze performances, and are thrilled to rejoin the brand on the international stage during the buildup to the LA 2028 Olympic & Paralympic Games.

“ROKA’s competencies, pursuit of excellence, and team spirit are second to none,” said Ben Pickel, USA Triathlon Senior Director, Foundation Operations and Partnerships. “Their team is devoted to the triathlon community and are eager to help support USA Triathlon at the highest level through high performance triathlon apparel for our elites. This partnership is met with a lot of excitement from our athletes, and we are very pleased to start something special with ROKA in 2025.”

We are thrilled to renew our partnership and unprecedented success with USA Triathlon and its incredible athletes.” Said Kurt Spenser CEO and Co-Founder, ROKA Multisport. “Our team will continue to bring bleeding-edge performance and design to the most dedicated multisport athletes on the planet. We believe this partnership has the potential to break new ground in human performance and to inspire the next generation of multisport athletes in the United States and beyond. We are honored to be chosen by the athletes and staff at USA Triathlon as we focus our collective efforts heading into the LA 2028 Olympic and Paralympic Games.

About ROKA Multisport

ROKA Multisport is the leading performance apparel design and manufacturer in triathlon and multisport. As the Official Swimwear Partner of the IRONMAN Global Series, its patented, award-winning products have been chosen by the world’s top athletes for over a decade. Athletes wearing ROKA have won countless World Championships and Olympic medals, and broken barriers previously thought to be unreachable. ROKA’s team and products have redefined the standard across swim, bike, run and multisport.

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About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 3,500 events and races and connects with and supports more than 300,000 unique active members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).

– usatriathlon.org –

CONTACT: STEPHEN MEYERS (stephen.meyers@usatriathlon.org, 719-884-5616)