US Trail Running Conference Equips Race Directors with AI Strategies

April 4, 2025

Industry expert shares key steps to grow races using latest technology

April 4, 2025 /ENDURANCE SPORTSWIRE/ – The US Trail Running Conference’s RD Master Class webinar series, presented by Marathon Printing, Inc., kicked off on Tuesday, March 25, empowering race directors with strategies to leverage Artificial Intelligence for significant growth and efficiency gains. Industry expert Paul Jurasin, Owner of Em:Path:Ize, led the session, sharing practical methods to integrate cutting-edge technology into race operations.

Jurasin demystified AI, explaining its core principles and demonstrating how race directors can harness its power even without having a technical background. Attendees gained insights into using AI for tasks such as automating marketing campaigns, personalizing runner communications, and streamlining logistics. He also provided examples of current AI applications in race direction and offered a look at upcoming developments in the field. The session also addressed important considerations for AI adoption, including data privacy and ethical implications, and clarified who stands to benefit most from its integration.

A lively discussion with the live audience explored the strategic planning necessary for effective AI utilization and the potential impact of AI on creativity within the race directing process. Participants also discussed the importance of critically evaluating AI-generated responses and the diverse range of AI platforms available.

The RD Master Class webinar series is available for all race directors and event organizers to access, and is held in partnership with the American Trail Running Association. Active at Altitude, organizers of the US Trail Running Conference and the RD Master Class webinar series, reported 50 participants registered for the session representing 21 states, as well as Canada, Vietnam and the Azores.

The next webinar in the RD Master Class series presented by Marathon Printing is titled: Mastering Creating a Stunning Website, and takes place on Tuesday, April 29, 2025, from 10.00 a.m. to 11.00 a.m. MST. The expert presenters for this session are Josh Eberly from Run, Sleep, Design, and Doug Larson, from Sage Marketing Group. This session is designed for race directors and event organizers who are interested in mastering creating an outstanding website that will keep runners engaged and coming back. Registration is $15 for the entire nine session series, or $5 per individual session. Register now for the complete series or individual sessions at https://ultrasignup.com/register.aspx?did=123297.

More info:

For details on the US Trail Running Conference and the webinar series, go to https://ustrailrunningconference.com/webinar-series/

Contact Event Director, Terry Chiplin for further information, terry@ustrailrunningconference.com, or + 33 06 79 76 31 53

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