Under Armour Founder Kevin Plank Reveals How the Brand Is Finding Its Identity in Footwear

April 21, 2023

There’s plenty of newness at Under Armour nowadays. For instance, the Baltimore, Md.-based company announced last December that it hired Marriott International executive Stephanie Linnartz as its next president and CEO. Also, construction is underway on the athletic giant’s new campus in the city.

However, one of the more compelling stories from the brand isn’t new — its nearly two-decade journey in footwear. FN