Uncategorized
May 17, 2024
Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Nike is falling behind running shoe competitors when it comes to website traffic growth. Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb. Whereas the Swoosh’s running segment had double the amount of traffic of its competitors in...

May 9, 2024
Student-Athletes’ Data-Driven Nutrition Box from Fuel Goods Sold Out in 15 Minutes
Asheville, NC/ENDURANCE SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce, a leading online marketplace that connects student-athletes with brands. To celebrate National Student-athlete Day (NSAD) on...
January 30, 2024
Planet Fitness Launches Media Network for Advertisers
Planet Fitness, the “Judgment Free” gym franchise, announced the launch of its PF Media Network. The project will operate as a multi-channel advertising solution, linking advertisers to Planet Fitness members both in-club and digitally across multiple channels with an intent to drive awareness and sales. Athletech News
December 28, 2023
ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as smartwatches, heart rate monitors and more to capture an individual's vital health information in real...
November 20, 2023
Are fishing worms the new way of doping at the Tour de France?
Blood from worms usually used as fishing bait could be the newest doping technique in professional cycling, even at the Tour de France, reports over the weekend have alleged. Haemoglobin from arenicola marina lugworms, otherwise known as sandworms, is used for medical use because of the worms' incredible oxygen transporting abilities, and according...
November 15, 2023
Pace Sportswear closes after 45 years
After 45 years in business, Pace Sportswear closed at the end of last month, the result of declining sales following the pandemic. Company president Maria Marsh on Wednesday wrote in an email that the company is looking for a buyer for the remaining inventory. Pace manufactured cycling headgear — including...
October 30, 2023
Life Time revenue up 23% year to date
Life Time Group Holdings Inc., saw a 23% increase in revenue through the first three fiscal quarters of 2023 as member visits were up 24% over pre-pandemic levels at the company’s fitness clubs. Revenue in Life Time's athletic events business also was up, even though it sold two events earlier...
October 26, 2023
Top cycling teams explore creating new league -sources
A number of major European cycling teams have been exploring plans to create a new competitive league in a move that could reshape the sport’s landscape and allocate more funding for participants. About five teams around Europe including Ineos Grenadiers are involved in the early-stage talks and more could join....
September 26, 2023
DICK’S to Hire 8,600 Seasonal Teammates for Holiday Shopping Season
DICK’S Sporting Goods announced that it plans to hire 8,600 seasonal teammates for the 2023 holiday season. The sixth-annual “National Signing Day” on October 3 will kick off holiday recruiting efforts for positions at DICK’S Sporting Goods, Public Lands, DICK’S House of Sport, and Going, Going, Gone! stores across the...
September 25, 2023
Kenyan runner loses two world records due to short course
Two weeks ago, Kenya’s Agnes Ngetich shocked the world at the Transylvania 10K in Brasov, Romania, when she broke not one, but two women’s world records in one 10K race. Unfortunately, Ngetich’s records will not be ratified, as the course was found to be short by 25 metres. Running Magazine