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August 8, 2024
OutsidePR Expands to Australian & New Zealand Markets
Sausalito, Calif. (August 8, 2024) /ENDURANCE SPORTSWIRE/ - OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market. With the Australian & New Zealand (ANZ) region growing in popularity and awareness for active outdoor pursuits, business, travel...
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August 6, 2024
Sports Nutrition Intimidation No More: Creators of RunnerBox and RiderBox Launch Sports Nutrition Marketplace
August 6, 2024 -- Asheville, NC /ENDURANCE SPORTSWIRE/ - Fuel Goods proudly announces its debut as a sports nutrition marketplace brand for athletes of all levels. Created to change the momentum in the current sports nutrition landscape, Fuel Goods offers an online marketplace that speaks to all athletes, not just...
July 1, 2024
And You Thought TT Helmets Were Weird: Groenewegen Rocks ‘Aero Beak’ Glasses at Tour de France
Dutch speedster Groenewegen turned heads in the start paddocks in Piacenza ahead of Monday’s third stage with a wild new “aero beak” attachment to his sunglasses. Groenewegen explained to reporters Monday morning the plastic section over the nose of his Scicon eyeware was the the latest tribute to the altar of...
June 27, 2024
Giant making bid to buy Stages Cycling from bankruptcy for $20 million
Spia Cycling, a subsidiary of Giant Manufacturing, has emerged as a stalking horse bidder for the assets of Stages Cycling LLC. Stages, Foundation Fitness LLC and related companies filed for Chapter 11 protection in Nebraska’s federal bankruptcy court here on June 22. BRAIN
June 10, 2024
Sir Bradley Wiggins’ medals and trophies set to be seized after being declared bankrupt
Sir Bradley Wiggins could have all his assets, including the numerous trophies and medals he won over the course of 15 years during his stunning professional cycling career, seized after the former Tour de France winner was declared bankrupt in court. In November last year, there were already reports that the 43-year-old was facing bankruptcy over unpaid...
May 17, 2024
Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows
Nike is falling behind running shoe competitors when it comes to website traffic growth. Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb. Whereas the Swoosh’s running segment had double the amount of traffic of its competitors in...
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May 9, 2024
Student-Athletes’ Data-Driven Nutrition Box from Fuel Goods Sold Out in 15 Minutes
Asheville, NC/ENDURANCE SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce, a leading online marketplace that connects student-athletes with brands. To celebrate National Student-athlete Day (NSAD) on...
January 30, 2024
Planet Fitness Launches Media Network for Advertisers
Planet Fitness, the “Judgment Free” gym franchise, announced the launch of its PF Media Network. The project will operate as a multi-channel advertising solution, linking advertisers to Planet Fitness members both in-club and digitally across multiple channels with an intent to drive awareness and sales. Athletech News
December 28, 2023
ACSM Trends 2024; Top Fitness Trends
ACSM’s Health & Fitness Journal® recently released its worldwide survey, polling thousands of industry professionals on 45 possible trends. The No. 1 fitness trend heading into 2024 is the use of wearable technology such as smartwatches, heart rate monitors and more to capture an individual's vital health information in real...
November 20, 2023
Are fishing worms the new way of doping at the Tour de France?
Blood from worms usually used as fishing bait could be the newest doping technique in professional cycling, even at the Tour de France, reports over the weekend have alleged. Haemoglobin from arenicola marina lugworms, otherwise known as sandworms, is used for medical use because of the worms' incredible oxygen transporting abilities, and according...