Tough Mudder Welcomes Grenade As Official Nutrition Partner

March 18, 2025

The UK’s no.1 protein bar brand will activate across all Tough Mudder UK events with custom obstacle branding and event village sampling

March 18, 2025 /ENDURANCE SPORTSWIRE/ – Tough Mudder, the world’s leading obstacle course brand, is thrilled to announce a new partnership with Grenade, the UK’s no.1 protein bar brand. Grenade joins Tough Mudder as the Official Nutrition Partner, Nutrition Bar Partner, and Protein Partner across all UK events.

Kicking off at the first event of the season at the London West event in May, this exciting collaboration will see Grenade fueling participants throughout the course, helping them power through obstacles and push their limits like never before. As part of the partnership, Grenade will be taking over the legendary Blockness Monster obstacle, adding an extra boost of energy and fun to one of Tough Mudder’s most iconic challenges.

Participants will also benefit from two Grenade Bar stations strategically placed on the course, each bar is high in protein (20 grams), low in sugar (2 grams) and less than 250 calories, providing much-needed fuel to help them conquer the mud, sweat, and obstacles ahead. At the finish line, participants can expect even more Grenade products to aid recovery. Additionally, Tough Mudder’s co-branded warm-up experience will feature unique product inclusions, ensuring participants start their experience primed and ready to go.

Mark Read, Commercial Director at Tough Mudder, said: “We are thrilled to partner with Grenade, a brand that shares our passion for pushing limits and embracing challenges. Together, we’re combining the power of Grenade’s high-performance products with Tough Mudder’s iconic events to help participants fuel their endurance and conquer obstacles both on and off the course. This partnership is a perfect fit for our community who continually strive to live life to the fullest.”

Joshua Guest, Lead Marketing Manager at Grenade, commented: “Working with Tough Mudder demonstrates the versatility of our protein snacks to fuel whatever challenge you decide to take on – including the infamous Blockness Monster! We’re looking forward to being at all the events to cheer people on and give them a protein boost when they need it the most.”

With tens of thousands of participants expected to take on Tough Mudder’s events across the UK in 2025, the addition of Grenade’s award-winning products will ensure that Mudders have the fuel they need to go the distance and take on every obstacle with confidence.

For more information, visit www.toughmudder.co.uk

-ENDS-

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder (15K and 5K) and endurance (Tough Mudder Infinity, Europe’s Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries.

The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties.

For more information visit  www.toughmudder.co.uk

About Grenade:

Grenade is a performance nutrition brand which has revolutionised the UK sports nutrition market, delivering innovative, great-tasting and effective products designed to fuel active lifestyles. Founded in the UK in 2010, by Alan and Juliet Barratt, Grenade has achieved a global expansion, exporting to over 80 markets worldwide. In 2021 a significant majority interest was acquired by Mondelēz International to support international growth. Marking its commitment to providing indulgent, high-performance snacks, in 2023 it partnered with OREO to launch the Halo OREO collaboration. Currently the UK’s no.1 protein bar brand, the full product range includes shakes, spreads, and various sports nutrition supplements, catering to both elite athletes and health-conscious consumers.

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