Tough Mudder Teams Up with Dr. Squatch in a Sudsy 2025 Partnership

March 20, 2025

Boston, MA (March 20, 2025) /ENDURANCE SPORTSWIRE/  – Tough Mudder, the global extreme fitness brand, announces a new partnership with Dr. Squatch, the all-natural men’s soap company, to become the Official Body Soap of Tough Mudder U.S. for the 2025 season. This collaboration is set to add an extra layer of excitement and refreshment to the already exhilarating Tough Mudder experience.

Abe Milhem, Vice President of Global Partnerships at Tough Mudder, expressed enthusiasm about the partnership, stating, “We are excited to partner with Dr. Squatch, a brand that shares our commitment to excellence and innovation. With Dr. Squatch’s natural body wash at our Rinse Stations participants can now look forward to getting clean with products that are as tough and eco-conscious as they are.”

A standout feature of this partnership is the introduction of the”Filthiest Finisher” contest. At every Tough Mudder event across the U.S., participants will have the chance to be crowned the “Filthiest Finisher,” an honor that comes with a year’s supply of Dr. Squatch products. This competition is expected to bring a new level of fun and camaraderie to the events, encouraging participants to dive into the mud and embrace the filth with even more enthusiasm.

Tough Mudder’s partnership with Dr. Squatch is more than just about getting clean after a muddy event; it’s about enhancing participant satisfaction and engagement, promoting natural skincare, and creating unforgettable experiences. As Tough Mudder continues to push the boundaries of endurance sports, this partnership reaffirms its position as a leader in delivering innovative and participant-focused events.

As we look forward to the 2025 Tough Mudder events, this partnership with Dr. Squatch is poised to elevate the participant experience, making every finish line even more rewarding. Get ready to tackle the obstacles, embrace the mud, and finish strong and clean thanks to Dr. Squatch. Tough Mudder isn’t just about testing limits and overcoming obstacles; it’s about celebrating every part of the journey, including the refreshing end.

For more information about the partnership or upcoming events, visit www.toughmudder.com and www.drsquatch.com.

About Tough Mudder

Founded in 2010, Tough Mudder is a leading global sports and active lifestyle brand that creates the world’s most extraordinary adventures and champions the power of teamwork. With more than 6 million participants, the company hosts more than 130 challenges (Tough Mudder 3-5+ miles and Tough Mudder 10+ miles) and endurance (Tough Mudder Infinity, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries. The company’s content studio fuels a global movement of people who work together to uncover their hidden potential, providing millions of engaged online brand enthusiasts with wellness, nutrition, and inspirational content delivered daily across social and digital platforms. More than 500,000 new participants are welcomed to the global Tough Mudder community every year. The company is part of the Spartan global family of extreme endurance properties, for more information, visit  www.toughmudder.com.

About Dr. Squatch

Dr. Squatch, a natural men’s soap and personal care company, is the #1 natural men’s personal care brand in the USA, and one of the fastest-growing personal care companies in the country. Dr. Squatch’s hero products include natural cold process bar soap, deodorant, hair care, and cologne. Dr. Squatch empowers men to “Feel Like a Man, Smell Like a Champion” with high-performance products made in the USA.

Tough Mudder Contact

Brian Cox
brian.cox@spartan.com

Dr Squatch Contact

Irv Slobodskaya
irvin.slobodskaya@drsquatch.com