Tough Mudder Launches Tough Turkey, A Free Virtual Turkey Trot

October 30, 2020

Tough Mudder has dreamed up a new experience that speaks to the resilient spirit we’ve built this year, one that brings shared laughs and experiences to families who can’t be together physically. A new tradition that gets us moving forward and giving back.

Thanksgiving is a holiday of traditions.  Tailgating at football games, jogging in your local turkey trot, waiting in crowded lines for Black Friday sales, travelling to see family.

For most of us, all of these are cancelled in 2020. The team at Tough Mudder believes it’s time for a new tradition.

Tough Mudder has dreamed up a new experience that speaks to the resilient spirit we’ve built this year, one that brings shared laughs and experiences to families who can’t be together physically. A new tradition that gets us moving forward and giving back.

INTRODUCING TOUGH TURKEY 2020

Just like everything else in 2020, the Turkey Trot just got a whole lot Tougher.  2020 has thrown a ton of obstacles your way. Now you and your family can take on the ones you want to conquer. The best part: It’s totally free to register.

“This will be the largest extreme Turkey Trot in the world this year,” said Kyle McLaughlin, Tough Mudder global CEO. “We all need a little more motivation to get off the couch and get moving right now– and we’re excited to be able to give back to critical charitable organizations along the way.”

Here’s How It Works:

Participants have the option of completing three different courses:

• The Gobbler: families build their own 1K circuit course and parents, kids and grandparents alike get to run/walk for as many laps as they’d like with fun family challenges along the way.
• Tough Turkey: a core 5K course with 5 five additional “obstacles” to challenge and entertain– a good option for anyone looking to put in some sweat before loading up on pie.
• Toughest Turkey: not for the faint of heart. This Level Up includes an extreme 10K with 10 of the most grueling obstacle challenges we can legally encourage participants to complete in their backyard.

In the spirit of the holiday season, participants can use their Tough Turkey participation as a way to give back. Tough Mudder is working with a number of charity partners that participants can support via direct donation or fundraising via their network.

Tough Mudder and the entire Spartan family of extreme wellness brands is committed to creating a positive impact in the communities they serve, and are excited to lend their platform to this team of charities to raise crucial funds needed to support their research, programs and direct aid initiatives. Many organizations were hit particularly hard by COVID-19, and every dollar raised makes a meaningful difference.

Participating charities include:

• Adaptive Training Foundation
• ALS Association – Greater Chicago Chapter
• CAPPER Foundation
• Keep A Child Alive
• The Herren Project
• Hirshberg Foundation for Pancreatic Cancer Research
• Huntington’s Disease Society of America
• Move for Hunger
• Pediatric Brain Tumor Foundation
• ProLiteracy Worldwide
• SAVE Suicide Awareness Voices of Education

Fundraising for the Tough Turkey virtual challenge is supported by GoFundraise, a global fundraising platform and the official fundraising technology provider for Tough Mudder and Spartan Race.

To become an official charity partner, please contact charity@toughmudder.com or visit https://toughturkey2020.gofundraise.com/cms/charity-sign-up

About Tough Mudder

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder has become a leading global sports and active lifestyle brand. With more than 5 million participants, the company hosts more than 130 challenges (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and endurance (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 19 countries. The company’s content studio provides millions of engaged online brand enthusiasts with wellness, nutrition and inspiring content delivered daily across social and digital platforms. Tough Mudder’s brand of teamwork-based challenge events and digital fitness experiences are unique in the endurance and obstacle course industries, and Tough Mudder is a proud member of the Spartan Race family of extreme wellness brands.  For more information visit  www.toughmudder.com.

About GoFundraise

Founded in 2007, GoFundraise is a leading digital fundraising platform working closely with thousands of charities, events and corporations across the globe. GoFundraise is on a mission to make giving easier, lower cost and helping causes raise more funds with less. In the US people can support 1.5 million 501(c)3 charities of their choosing. With a robust open API and deep integrations into leading registration platforms and fitness apps they offer a completely branded and seamless user experience for participants. Funds are sent automatically to the verified charity and tax receipts issued instantly. For more info visit www.gofundraise.com