Thermore Partners with Emporio Armani’s EA7 for Winter Tour 2025

February 3, 2025

An igloo set-up in the Mottolino Ski area in Livigno combines fun, style, and performance on the ski slopes.

Milan, Italy (February 3, 2025) /ENDURANCE PORTSWIRE/  – Thermore, a global leader in the synthetic thermal insulation for apparel, will participate in the Livigno stage of the EA7 Emporio Armani Winter Tour 2024-2025. The exclusive roadshow celebrates the passion for the mountains through immersive and engaging experiences. The activation will take place from January 26 – February 16 in a snow igloo created by EA7 Emporio Armani in the Mottolino ski area.

The EA7 Emporio Armani igloo offers skiers an immersive space to explore the brand’s latest collections. Visitors can also enjoy exciting activities, including exclusive collaborations with the Giorgio Rocca Ski Academy, providing advanced ski lessons designed to refine technique and deliver a one-of-a-kind experience on the slopes.

Inside the igloo, Thermore, as a technical partner of the Armani Group label, will showcase its cutting-edge free fiber innovation, Ecodown Fibers Genius. A futuristic installation will emphasize the key attributes that define Thermore’s technologies: exceptional performance in extreme conditions, sustainability through recycled materials, and long-lasting durability for enduring reliability.

Igloo Visitors to the Thermore activation will also be able to participate in a dedicated contest and win a ski jacket (*).

Find out more about Thermore through social channels: Instagram, Facebook, LinkedIn and YouTube and on our website.

(*) Prize competition valid from 01/26/2025 to 02/16/2025. Prize pool €670.00. Rules available at https://www.concorsiepremi.it/concorso-thermore/

About Thermore

Headquartered in Milan, Italy, Thermore specializes in the research, development, production and marketing of high-quality thermal synthetic insulation for clothing. Thermore caters to the top brands in the fashion and sports industry. Founded in 1972, Thermore was the first company to offer recycled thermal padding and is now strongly focused on responsible innovation, using mainly fibers from post-consumer PET bottles. Connect with Thermore on Instagram, Facebook, LinkedIn and YouTube.