The Running Event Teams Up with Footwear News for 2024

September 19, 2024

Editorial Content, Event Coverage, and On-Site Activations Highlight Partnership

Portland, Maine (September, 19 2024) /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), the premier run and outdoor specialty retail conference and trade show, is excited to announce its expanded partnership with Footwear News (FN) for 2024. This collaboration will feature dynamic editorial content, comprehensive event coverage, and engaging on-site activations at TRE 2024, taking place November 19-21 in Austin, Texas.

“We’re thrilled to enhance our partnership with FN in 2024,” said Christina Henderson, Event Director, TRE. “FN’s industry expertise and reach will amplify TRE’s impact, providing tremendous value for our attendees and exhibitors in Austin.”

“The FN partnership with TRE is truly a game changer for specialty retail, the running community and the footwear industry at large,” said Michael Atmore, Fairchild Media Group Chief Brand Officer and Footwear News Editorial Director. “The combination of TRE, the largest and most important trade show and event in running and outdoor, and FN, the global authority among top decision makers in footwear, will have an unprecedented impact on our industry.”

TRE and FN’s partnership will deliver in-depth editorial content and updates throughout the year, along with extensive coverage before, during, and after the event. FN will spotlight running and outdoor specialty trends, industry leaders, and TRE’s influence on the footwear market. Expect an expanded on-site presence from FN at TRE 2024, with more details coming soon.

“This is just the beginning of a collaboration that will offer exponentially more visibility for brands and profoundly deepen connections among peers and networks – I am excited at the possibilities,” said Atmore.

The Running Event 2024 will be held from November 19-21 at the Austin Convention Center. Register and stay up to date with the latest TRE news here.

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About The Running Event

Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show, attracting thousands of industry professionals each year who are seeking the latest in footwear, apparel, gear, and services. With numerous opportunities for peer learning, interactive conference programming, and dynamic product demonstrations and discovery, TRE has become the must-attend event for the run and outdoor specialty markets. In 2022, TRE expanded with the launch of Switchback, a dedicated space showcasing outdoor brands. Upcoming dates include Switchback at TRE (Nov. 19-21, 2024, Austin, TX) and the inaugural Switchback Spring (June 16-18, 2025, Nashville, TN). For more information, visit www.therunningevent.com and www.switchbackevent.com.

About Footwear News

Footwear News (FN) is the publication of record for senior footwear and fashion executives and a must-read for shoe-obsessed consumers. Since 1945, top CEOs, brand leaders, retailers and designers from the fashion world and beyond have turned to FN for breaking news, analysis and must-read profiles on the most powerful people in the footwear industry. In addition to business and industry content, the publication covers sneaker news and releases. FN’s multi-platform content coverage expands across digital, social and print as well as branded content, events and summits. The publication has been owned by Penske Media since 2014, and operates as part of Fairchild Media Group, which also owns WWD, Beauty Inc. and Sourcing Journal as well as the Fairchild Live events business.

Press Contacts

Becky Hendee, Obviouslee Marketing | tre@obviouslee.com

Abby Kalicka, Senior Director of Communications | akalicka@pmc.com

Brooke Jaffe, SVP Public Affairs & Strategy | bjaffe@pmc.com