The Running Event and The Magic Boost Partner to Empower Young Creators and Amplify Diverse Voices in Running Media

November 18, 2024

Collaboration Brings Emerging Content Creators into the Heart of the Running Industry, Showcasing Stories that Reflect the Sport’s Diversity

PORTLAND, Maine /ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show, is thrilled to announce a collaboration with The Magic Boost, a professional development program for young content creators passionate about running. This partnership will connect emerging storytellers, known as Boosters, with TRE’s dynamic community of brands, retailers, nonprofit partners, and other industry organizations. These creators will attend and cover TRE 2024 as media professionals, broadening their exposure and experience while bringing fresh perspectives to running as both a sport and industry.

Since its founding in 2021, The Magic Boost has transformed the track and field media landscape by supporting young, diverse, and innovative voices. Through this new partnership with TRE, Boosters will have an unprecedented opportunity to create impactful content that highlights TRE’s wide-ranging contributions to the running industry and expand the sport’s reach to new audiences on platforms like Instagram, YouTube, and TikTok.

“Partnerships are vital to the success and professional growth of the Boosters,” said Keith Peters, Board Member of The Magic Boost. “This collaboration with TRE is a tremendous new opportunity for our Boosters to gain insight into a different side of the running industry, beyond track and field events. By exploring many of the compelling stories surrounding TRE, they’re making invaluable connections that will fuel their careers.”

The partnership proudly supports three outstanding Magic Boosters: Olu Olamigoke, a 2016 Olympic triple jumper from Nigeria, who mentors athletes in building successful careers both on and off the track through his work in photography and videography; Serenity Douglas, a former NCAA All-American and two-time Big 12 champion, who brings her expertise to sideline reporting and commentary; and Taylor Mascetta, a former distance runner for Syracuse University and announcer for the Armory Track and Field Center, who draws on her experience from Fordham’s NPR-affiliate radio station to excel in sports broadcasting. Each of their projects represents the shared mission of TRE and The Magic Boost to elevate diverse voices and create a more inclusive narrative in the running world.

“This is the type of collaboration that truly gets us excited – one that can really make an impact, a difference, in the running industry and community,” said Christina Henderson, TRE Director. “Our partnership with The Magic Boost is an opportunity to create stories and content that reflect the diversity and passion in our space. As the running industry grows, it’s more important than ever to champion these voices, as they’re shaping the industry’s future and inspiring more and more people to connect with the sport.”

The Running Event 2024 will be held November 19-21 at the Austin Convention Center. Register and stay up to date with the latest TRE news here.

About The Running Event

Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show, attracting thousands of industry professionals each year who are seeking the latest in footwear, apparel, gear, and services. With numerous opportunities for peer learning, interactive conference programming, and dynamic product demonstrations and discovery, TRE has become the must-attend event for the run and outdoor specialty markets. In 2022, TRE expanded with the launch of Switchback, a dedicated space showcasing outdoor brands. Upcoming dates include Switchback at TRE (Nov. 19-21, 2024, Austin, TX) and the inaugural Switchback Spring (June 16-18, 2025, Nashville, TN). For more information, visit www.therunningevent.com and www.switchbackevent.com.

About The Magic Boost
Our vision is a track and field media landscape where those covering the sport more fully reflect and resemble the athletes competing in the stadium: youthful, diverse, and innovative. In just four years, The Magic Boost has revolutionized how track and field athletes’ stories are told and by whom. Through educational, entrepreneurial, and experiential programming, we teach innovative storytelling, focus on professional development, and strive to remove barriers to entry for young content creators in the running industry.

Media Contacts
The Magic Boost: Keith Peters, Board Member, keithgpeters@me.com
The Running Event: Becky Hendee, Obviouslee Marketing, becky@Obviouslee.com