The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021

March 15, 2021

Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023.

“GE Johnson came on board as an APEX partner from the very beginning, and we are excited to have them for three more years,” says Micah Rice, Executive Director of the Pikes Peak APEX.  “They have a strong history of philanthropy in our Colorado Springs community and their support of our vision for the trail system in the Pikes Peak region makes the partnership a great fit.” 

“We are happy to continue our partnership with The Pikes Peak APEX, to showcase the amazing trails we have in the region and promote outdoor tourism in Olympic City USA.” says Stella Hodgkins, corporate citizenship manager at GE Johnson. “The APEX is a great example for how the outdoor industry can thrive in Colorado while simultaneously being excellent stewards of our natural resources. The concept aligns with GE Johnson’s belief that we can’t only take from the communities where we work, live, and play – we must also give back.”

The second annual Pikes Peak APEX presented by RockShox will be held September 23-26, 2021. This unique, four-day mountain bike challenge draws pros and amateurs alike for four days of riding on the slopes of Pikes Peak in Olympic City, USA. Riders experience exhilarating, exceptionally crafted routes through dirt roads, jeep trails and the amazing alpine singletrack that is quintessential Pikes Peak. The world-class event supports Trail Stewardship and drives economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors. The APEX, a Pikes Peak Outdoor Recreation Alliance project, was developed and is operated by Sports Strategies, a division of Tourism Strategies, LLC. For more information about the event, visit www.pikespeakapex.com.

For more than half a century, GE Johnson Construction Company has been dedicated to enriching our communities by leading and building projects with the best people and ideas. The company embraces the power of ingenuity and trusting relationships, and values integrity, safety, collaboration, and excellence. GE Johnson is headquartered in Colorado Springs, Colorado with offices in: Denver and Vail, Colorado; Jackson, Wyoming; Oklahoma City, Oklahoma; and Lenexa, Kansas.

For more information, please contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies, mrice@sportsstrategies.com.