The Pikes Peak APEX presented by RockShox Announces Third Founding Partner

January 23, 2020

Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX

January 23, 2020 – Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in the Pikes Peak Region.  Heuberger will join ASSOS and Circa Realty Group as Founding Partners who have committed to Pikes Peak APEX next September—the largest mountain bike event to ever be held on the front range of Colorado.

“Subaru is a heavyweight brand in the world of outdoor recreation, and we couldn’t be prouder to partner with Heuberger,” says Micah Rice, Executive Director of The Pikes Peak APEX.  “I purchased my first Subaru Outback from Heuberger when I moved to Colorado Springs 10 years ago and It is exciting to have them sponsor the inaugural Pikes Peak APEX presented by RockShox.”

“We’ve been waiting for a mountain bike event of this scale to hit town for literally years,” says Alex Gauthier, Director of Marketing for Heuberger.  “What we love most about these types of events is the opportunity they afford to directly support participants in a way that makes their experience better. It’s so much more rewarding for us if we can truly be helpful rather than simply slapping our logo on the event,”

Heuberger Motors plans to field a team of “support riders” during the race that will supply repair parts for participant mountain bikes as well as facilitate communication for riders who might need medical or other help on any stage of the race.

The Pikes Peak APEX presented by RockShox inaugural event will be held September 24-27, 2020. This unique event features four days of riding in Olympic City, USA including in-town parks and backcountry stages on the slopes of Pikes Peak. The mission of the event is to drive economic impact to the area in order to improve the trails and open space in the Pikes Peak region for the lasting enjoyment of its residents and visitors.  The APEX, a Pikes Peak Outdoor Recreation Alliance project, is operated by Sports Strategies, part of Tourism Strategies, LLC. Please go to www.pikespeakapex.com for more information.

For more information, please contact Micah Rice, Executive Director of the Pikes Peak APEX and VP of Event Strategy & Operations of Sports Strategies, mrice@sportsstrategies.com