The Pedalitaly PARMA Virtual Race visits the cultural heart of Emilia-Romagna

June 17, 2021

Parma, Italy / The PedalItaly Parma Virtual Race on ROUVY is set for June 22nd, free and open for everyone. Cycling enthusiasts from all over the world are invited to discover the heart of the Parma Apennines from home. The 1:1 augmented course represents immersive racing over rolling hills of the Parma vicinity in a truly beautiful and natural environment.

Parma, Italy / June 18, 2021 The PedalItaly Parma Virtual Race on ROUVY is set for June 22nd, free and open for everyone. Cycling enthusiasts from all over the world are invited to discover the heart of the Parma Apennines from home. The 1:1 augmented course represents immersive racing over rolling hills of the Parma vicinity in a truly beautiful and natural environment.

DISCOVERING PARMA APENNINES

The race cruises through the famous food valley of Italy, starting from the Nature Park of Boschi di Carrega. It crosses the Nature Park in its entirety, pedaling across its thick vegetation composed mainly of beech and chestnut trees. Then the course continues through the urban section of the municipalities of Sala Baganza and Felino before returning to the rural landscape; the road has continuous ups and downs from where riders can admire the picturesque hills, the local crops and the magnificent Castle of Torrechiara. The race also reaches the town of Langhirano before facing the last climb that leads to the Pieve dell’Assunzione di Maria Vergine in the hamlet of Castrignano.

EVENT TIMES

Three races, in respective time zones, are provided:

• EUROPE at 7:00pm (CEST)
• USA at 6:00pm (PDT)
• ASIA at 8:00pm (JST)

BROADCASTING

Paul Groves and Veronica Bellandi Bulgari are the official commentators and are sure to make this amazing virtual event more interesting. Live streaming of the commentary will start at 18:35 CEST, on the 22nd of June, on the Facebook page of PEDALITALY. This live broadcast is set to entertain with its rich content and interviews, not only those who participate in the virtual race but also the public that follows the event.

MAIN PARTNER: Comune di Parma, Parma Capitale della Cultura

Registration for races is free and open to all. Register HERE.

About Comune di Parma, Parma Capitale della Cultura

Parma is the 2nd biggest city in the Emilia-Romagna region, located in Northern Italy. Famous for its architecture, music, art, food and beautiful countryside, the city is home to the University of Parma, one of the oldest universities in the world. Parma was declared the IItalian Capital of Culture for the year 2020. The title was extended to 2021 by the “Relaunch Decree”, made by the Italian government, to support the country’s recovery following the global health emergency caused by COVID-19.

https://parma2020.it/en/about-us/

About PEDALITALY

PEDALITALY is the first Neverending Cycling model in the world dedicated to cycling tourism in Italy. The project is innovative because it combines a virtual cycling format with an offer of real cycling tourism in the most beautiful destinations in Italy. The digital format combines cycling aspects with those of entertainment and enhancement of the territory. While pedaling, riders discover insights about the area of reference. “Virtual and Real cycling” is the slogan of the initiative.

www.pedalitaly.com

About ROUVY

ROUVY is a digital racing platform that brings the experience of real-life cycling competitions to your home. ROUVY offers thousands of exciting virtual roads to join the pro peloton online or to compete with friends. Overlaying 3D avatars over the geo-synced video footage, ROUVY makes home training immersive, realistic and fun altogether.

www.rouvy.com