The BMW Dallas Marathon Festival Announces Premier Partnership with Turkish Airlines and DFW Airport For This Year’s 52nd Annual Event

October 26, 2023

The premier-level partnership will include travel vouchers and complimentary tickets for daily non-stop flights from DFW to Istanbul for race participants

DALLAS/ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is proud to announce its premier partnership with Turkish Airlines and Dallas Fort Worth International Airport (DFW) for this year’s 52^nd annual race weekend coming up Dec. 8-10.

To promote its offering of the only daily non-stop flight from DFW to Istanbul, Turkiye, Turkish Airlines will offer 2023 registered race participants a discounted travel voucher, as well as a pair of complimentary tickets from DFW to the Turkish Airlines network to be raffled off during the event.

“We are so excited about this partnership and couldn’t be happier to welcome Turkish Airlines and DFW Airport to our BMW Dallas Marathon Festival family,” said Charles Peyton, Chairman of the Board for the BMW Dallas Marathon Festival. “The marathon is all about encouraging people to live their best and healthiest lives and we’re proud to partner with brands that encourage adventure, travel, and living life to the fullest.”

The airline began offering non-stop flights from DFW Airport to Turkiye’s jewel city of Istanbul on September 24, 2021. This is yet another US-based achievement for the international carrier, which connects Dallas Fort Worth to 129 countries around the world, and now flaunts 12 hubs in the US, including Atlanta, Washington DC, New York, Newark, Chicago, Houston, Miami, Boston, San Francisco, Los Angeles, and Seattle. According to the airline, the addition of Dallas Fort Worth isn’t the end of this expansion, either. In November 2023, Turkish Airlines plans to welcome its thirteenth gateway in Detroit in an effort to drive even more tourism from the US and ideally meet the country’s annual goal of 2 million visitors.

“As a leading global airline flying to more countries than any other, Turkish Airlines prides itself on sponsoring sporting events around the world that connect people, places and cultures,” said Abdulbasir Yasar, Marketing Representative for Turkish Airlines. “The Turkish Airlines Dallas Fort Worth gateway opened in 2021, offering travelers the opportunity to experience our world-class service, award-winning cuisine and world-famous Turkish hospitality, and we are thrilled to sponsor the BMW Dallas Marathon Festival this year. We offer seamless connections in Istanbul and invite passengers to take advantage of our Stopover in Istanbul, free accommodation program, to explore the wonders of Turkiye.”

For more information about the partnership, high-res photos, or to arrange an interview with Charles Peyton, please contact Silver Hogue at (214) 697-3113 or Silver.hogue@hck2.com.

About Dallas White Rock Marathon

The Dallas White Rock Marathon is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. The organization is comprised of 15 volunteer board members and a full-time staff with various backgrounds and running experiences that help carry out the mission of runDallas as support the growth and impact of the runDallas portfolio of events in the Dallas-Fort Worth community. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ longest running marathon: the BMW Dallas Marathon. Now in its 52nd running, the marquee event, with 12 event distances to select from throughout the weekend of events, attracts runners from across the globe and tens of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon course highlights iconic Dallas landmarks and is recognized as the official marathon of the City of Dallas. Since naming a primary beneficiary in 1997, the Dallas Marathon has donated more than $4 million to Scottish Rite for Children. For more information, visit rundallas.com.

About Turkish Airlines: 

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 419 (passenger and cargo) aircraft flying to 344 worldwide destinations as 291 international and 53 domestics in 129 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com.

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways. For more information. Visit Staralliance.com.